1. Privacy and Data Protection III Annual Latin American Telecommunications, Technology, and Internet Public Policy Forum Geff Brown, Assistant General Counsel Microsoft Corporation May 16, 2013

2. Privacy and Data Protection Regulatory Infrastructur e Transparenc y Privacy by Design No Privacy w/o Security

3. Security DATAAPPLICATIONNETWORK HOST SECURITY IDENTITY AND ACCESS MANAGEMEN T PHYSICAL Security must be in place at every level.

4. Privacy by design Context: Personal data should be used only in the context of the relationship with the individual. Individual Choice and Control: Users should have choices about how their personal data is used. Data Portability: Customers should have the right to freely access and move their personal data.

5. Compliance management framework Policy Control Framework Standards Operating Procedures Business rules for protecting information and systems which store and process information A process or system to assure the implementation of policy System or procedural specific requirements that must be met Step-by-step procedures 5

6. Transparency What personal data goes where. Who can access the personal data and why. Privacy statements and other documentation.

7. Regulatory Infrastructure Defining bases for processing personal data: Consent; legitimate interests; contract. Implementing rights: Access, correction and deletion; data breach notification; redress. Consistent and effective enforcement: Oversight and guidance; risk-based approaches; penalties.