1. Fall 2015 Enrollment Updates Center for International Education Graduate School Office of Undergraduate Admissions Office of the Registrar Presented to CEMAT May 18, 2015

2. International Students: Applicants to Enrollment International applications have doubled from 2005 to 2015, including a 300% increase in undergraduate international applications International Student Enrollment -Fall 2009 880 (342 undergraduate, 538 graduate) -Fall 2014 1562 (823 undergraduate, 739 graduate) Revenue to campus -FY 2009/2010 ~ $12,300,000 in tuition -FY 2014/2015 ~ $24,460,000 in tuition

3. Growth -Retention and strong graduation rates -Sponsored students -Partnerships -Strategic recruitment in targeted countries including high sending countries and emerging markets -Digital marketing tools -Agents

4. Recruitment and Digital Marketing Brand building Building prospect database through recruitment events overseas (equivalent to name purchasing) Developed prospective student communication campaigns and engagement efforts (social media and email marketing) Prepare for Hobsons Created Agent App Updated communication campaign to applicants with incomplete applications

5. Critical Point and Decisions Necessary As international student enrollment has increased (80% since 2008), CIE’s S&E budget has decreased 46% Growth cannot be sustained and will likely decline in Fall 2015 because recruitment activities significantly scaled back Current enrollment has met capacity to maintain institutional compliance and service to international students

6. Three Options Fund a scalable, sustainable recruitment model for growth Fund a sustainable recruitment model for maintaining enrollment Maintain the status quo (no UWM funding for recruitment) and face declining enrollments

7. 45% Today

9. Current Enrollment Breakdown CategoryFall 2014 (as of May 19, 2014) Fall 2015 (as of May 18, 2015) % Change GRAD - Continuing1,8161,8974.46% GRAD – New Degree5435613.31% GRAD – New Special06N/A GRAD – Reentry6333-47.62% UGRD - Continuing12,18311,876-2.52% UGRD – New Freshmen187-61.11% UGRD – New Special497348.98% UGRD – New Transfer5425878.30% UGRD - Reentry164153-6.71% TOTAL15,37815,193-1.20%

10. Office of Undergraduate Admissions Overview -Updates through Week 36 (numbers as of this morning) -Review of significant changes in the Fall 2015 recruitment cycle -Successes, challenges, opportunities for improvement in the Fall 2016 cycle

11. NFR and NTR through Week 36 New Freshmen +8.5% Applicants +5.1% Gross Admits; +11.9% Net Admits +8.3% Matriculations

12. NFR and NTR through Week 36 New Transfers + 5.4% Applicants + 9.4% Admits + 15.3% Matriculations + 8.3% Enrollments

16. * Preliminary 36%

20. Week 36 notes Yield efforts Positive indicators, and areas of concern Admissions through June, July, and possibly August Why are the numbers looking so positive?

21. Fall 2015 Cycle Summary of Positive Changes March 1 Priority Application Deadline May 1 Priority Decision Deadline Change in CRM Onsite Admissions Events Recruitment goals, tracked weekly Realignment of recruitment territories with a new focus on key out of state markets Top of the funnel has been addressed through the Noel-Levitz partnership Key campus collaborations, including strong School/College support Increased campus visitors Undergraduate Admissions is now, more so than ever before, a data- driven unit

22. Data, Goals, and Outcomes

30. Increased Visitors

31. Student Visitors: July ‘12 – June ‘13 = 2,685 July ‘13 – June ‘14 = 3,275 July ‘14 – April ‘15 = 3,671 These numbers do not include Meet Milwaukee and Go Milwaukee

32. Looking Ahead Opportunities for the Fall 2016 cycle Noel-Levitz partnership Campus-wide onboarding with Hobsons Radius Continued alignment of recruitment and marketing strategies with institutional goals More collaborations with campus units – CIE, Grad School, Schools/Colleges A new approach to scholarships Assessing impact of NFR/NTR/MSEP, MN, Non-resident projections on net tuition revenue

33. Questions & Discussion