1. Press Conference January 14th 2009

2. Content
History of Continental AG
Mission of Continental AG
Company Structure of Continental AG
Continental in the Middle East
Emirates for Universal Tyres LLC

3. History of Continental AG
October 8, 1871
Continental-Caoutchouc- und Gutta-Percha Compagnie is founded in Hanover as a joint stock company. Manufacturing at the main factory in Vahrenwalder Street includes soft rubber products, rubberized fabrics, solid tires for carriages and bicycles.
1882
The rampant horse is adopted as trademark.
1914
Triple victory for Daimlers fitted with Continental tires at the French Grand Prix.

4. History of Continental AG
In close collaboration with Daimler-Benz and Porsche, Continental repeats its pre-war successes on the track. Racing in cars fitted with Continental tires, drivers like Karl Kling, Stirling Moss and Juan Manuel Fangio win the 1952 Carrera Panamericana and the French, British, Dutch and Italian Grand Prix.
1967
Opening of the Contidrom tire testing facility on the edge of the Lüneburg Heath. In 1994/95 the facility is more than doubled in size to enable the construction of new tracks, including a 3.8 kilometer handling course for high-performance cars. In 2001 a 3.7 kilometer track for noise assessment is opened.

5. History of Continental AG
1979
Takeover of the European tire operations of Uniroyal, Inc., USA, gives Continental a wider base in Europe (photo: Aachen plant).
1998
Acquisition of a US company's Automotive Brake and Chassis unit, the core of which is Alfred Teves GmbH in Frankfurt. Continental Teves and its worldwide operations are integrated into the Automotive Systems division.

6. History of Continental AG
2007
Continental acquires Siemens VDO Automotive AG and advances to among the top five suppliers in the automotive industry worldwide, at the same time boosting its market position in Europe, North America and Asia.

7. Outlook for Continental AG
2009
Start of Partnership for Continental brand with Emirates for Universal Tyres LLC

8. Mission of Continental AG
We make individual mobility safer, more comfortable, and more sustainable
Thanks to our core competencies, products and services, we, together with our customers, improve the safety, comfort, and fun of driving. With our products, technologies and processes we significantly contribute to sustainable individual mobility.
Performance is our passion
Delivering trend-setting innovations, high performance products, quality without compromise and out- standing services to our customers is what motivates us in all our business areas. Combining technological, ecological, economic and personal aspects of performance makes the difference at Continental.
Creating value is our driving force
With our products and services we create value for our customers, business partners, shareholders as well as for our employees and society in general. Profitable growth and consistent cost management in all business areas are the basis for our success.

9. Company Structure – Locations of Continental AG

10. Company Structure – Locations of Continental AG

11. Company Structure – Divisions Key Figures of Continental AG

12. Passenger and Light Truck Tire Division – Business Units

13. Company Structure – Production Locations PLT Division

14. Commercial Vehicle Tire Division – Business Units

15. Company Structure – Production Locations CVT Division

16. Company Structure - Tire Sales by Segment 2008
Product Group OE RE
OE / RE Share
Total
Passenger and Light Truck Tire
36% / 64%
Commercial Vehicle Tires
18% / 82%
35% / 65 %

17. Continental in the Middle East
Afghanistan
Country
Population
Iran
Iraq
Saudi Arabia
Yemen
United Arab Emirates
Oman
Kuwait
Qatar
Bahrain
Total
Iran
Iraq
Kuwait
Bahrain
Qatar
Saudi
Saudi Arabia
UAE
Oman
Yemen

18. Continental in the Middle East: New set up with a Rep Office
Jebel Ali Free Zone
Sales Rep Office
Marketing
Sales
After Sales
Iran
Afghanistan
Saudi
Iraq
Yemen
Oman
Saudi Arabia
Qatar
Kuwait
UAE
Bahrain
To understand the market rules
To analyze the competition environment
To develop our Multi-brand and Multi-product strategy
To be closer to our dealers to help them with:
Marketing
Sales and
After Sales activities

19. Emirates for Universal Tyres LLC: Our partner for Continental Brand
Why Emirates for Universal Tyres?
Because of……………
The market knowledge and experience in the tire busiess of Al Masaood Group
The financial support, the name and the prestige of the Al Masaood Group
The willingness of E.U.T to take Continental to a leading position in the U.A.E
The relationship between E.U.T and Continental Group (Semperit and G. T.)
The trust built up between Conti and E.U.T during years of mutual cooperation
Human Resources of E.U.T: The team