1. Mission & Vision Connecting people –Understand consumer needs –Provide offerings that meet or exceed those needs –Help people to feel close through technology –Focus on people

2. Non financial Goal renewal by identifying and developing new businesses working within Nokia's broad vision of "Life Goes Mobile." created independent businesses, contributed to the growth and profit of the core businesses of Nokia

3. Financial Goal industry mobile device volumes grow by 15% or more sequentially. Nokia’s device market share be approximately at the same level sequentially. expect moderate growth in the mobile infrastructure market in euro terms in 2006 continues to target an increase in its 2006 market share in mobile devices and infrastructure.

4. 3G new generation of wireless communication broadband and packet-based used to transmit text, digitized voice, video offers a consistent set of services to mobile users no matter where they are located in the world

5. Product Objective network quality/coverage as consistently being the top consideration for customers –essential for both acquisition and retention of customers availability of 3G data services ranks higher in importance for acquisition than retention

6. Target Market Young Adults –can access all kinds of digital information, like music, photos, video and television –video-conferencing, electronic payment, positioning services Businessman: –introduces more business opportunities, likes mobile on-line shopping and mobile on-line payment

7. Point of difference providing easy-to-use and secure products like mobile phones, and solutions for imaging, games, media, mobile network operators and businesses

8. Position the world leader in mobile communications, driving the growth and sustainability of the broader mobility industry broadly held company with listings on five major exchanges.

9. Product well placed to capture lower spending consumers provide wireless broadband, filling a market gap left

10. Price making mobile telephony affordable –reducing the Total Cost of Ownership (TCO) for the consumer 3G handsets tend to be in the high and mid-range categories –packages that combine voice and other services will meet the TCO demands of each segment. =>lower the cost =>the price will be reasonable

11. Promotion The 3G mobile phones will be free of charge when having the contract of network supplier Advertisement => newspaper Magazine =>wilson

12. Place Different network supplier Broadway