1. Welcome to Media Training

2. Overview of this workshop..
How the media team work with media volunteers
Types of interview
What to expect
How to prepare for interviews
How you can approach the press
A quick exercise and time for questions

3. How we work with media volunteers
Expressing your interest and interview
Your story
Working with the press

4. Types of media and interview process
Print
Lead times for content
Interview process
Read back
Journalist deadlines

6. Types of media and interview process
Radio
Interview timings
Interview process

8. Types of media and interview process
Television
Interview timings
Interview process
Preparation and playback

10. How to prepare for your interview
Things to think about before the interview
We want you to share your story
Key messages
Consider other parties involved
Think about questions you wouldn’t like to answer

11. How to prepare for your interview
Practice before the interview
Practice in front of the mirror or with someone at home
Speak into a voice recorder
Tone of interview
Watch interviews

12. How to prepare for your interview
During the interview
Be clear and concise
Take your time
Take control of the questions
Bridging
Other things to consider…

13. How to prepare for your interview
After the interview
Debrief

14. A quick exercise
Thinking about your story, what 3 key messages would you like to put across in a media interview?
What sort of questions would you feel uncomfortable answering? Can you think of a bridging answer to work around this?

15. How can I approach the press?
Contact details
Newsdesks are looking for news
Features desks
Responses from journalists
Talking to the press
Be clear about what you want talk about
You are speaking as an individual
Level of detail and don’t over-promise

16. Questions?