1. How to use Podcasts to get Free Publicity

3. Learn 3 Things 1.What is Podcasting? 2.Podcasting to get Free Publicity 3.Leads, Sales and Profits

4. What is Podcasting? A new way of downloading / playing Audio and Video files over the internet Subscribe feature Time-shifted, place-shifted Global delivery Narrow Casting

6. Why are People Listening? Dedicated to the Subject they’re Passionate About Small files and fast to download Easy to upload to iPod or other portable player Can listen to it anywhere, anytime, as many times as you want to Massive range of topics and subject available Free!

7. Why Create Own Podcast? Positioning as Expert Move the Free Line Build Trust Appeal to Senses - 38% auditory learners Timing Perfect - Broadband Pre-qualified traffic for your niche Superb Marketing Tool Very cheap to set up and run Exposes you to a global market Potential to build a subscriber base faster than any newsletter you could ever imagine

8. If You Were to Create Own Podcast Know Your Objectives Record Audio as MP3 –Audacity.com Create Podcast Feed –Wordpress.org Optimise Feed –Feedburner.com Publishing and Marketing –DummySoftware.com/rsssubmit.html

9. 2. Podcasting to Get Free Publicity Blog on Main Site iTunes Podcast Directories Blog Directories Social Marketing Press Releases

10. Blog on Main Site Build Readership / Listenership based on trust - Positioning for you and your company Content is valuable to Search Engines Your Content will grow legs - RSS feed benefits

11. iTunes

12. Podcast Directories

13. Blog Directories

14. Social Marketing Instant Publicity as a result of your page being spidered and indexed in hours –Post to your Blog –Snippet on Digg and Propeller –Bookmark the snippet pages on sites like Delicious, Reddit and StumbleUpon –Ping the bookmark RSS feeds

15. Press Releases

16. Press Releases Cont..

17. 3. Leads, Sales and Profits iTunes can = huge loyal traffic Can monetise with Advertising, Sponsorship etc… –MommyCast.com - Dixie Cups $100k –Soccergirl – GoDaddy (SG1 for 10% off) But…. Most Profitable method for you….

18. Feed Your Existing Direct Response Marketing Sales Funnel Positioning and Sales effect Moving from the Podcast to Sales Podfade

19. To Podcast or Not to Podcast… That is the Question

20. Any Questions