1. www.powstrzymaj.plwww.parpa.pl Nationwide educational campaign „Stop drunk driver” The State Agency for Prevention of Alcohol-Related Problems

2. 2 www.powstrzymaj.pl Organized by: Executor of activities: Krakow’s Academy of Prevention The State Agency for Prevention of Alcohol-Related Problems Partners: Transport Association of Psychologists In Poland Society of Sobriety of Transport Workers Association of Road Safety Partnership Honorary patronage: Human Rights Defender The Police Motor Transport Institute National Road Safety Council Polish Red Cross Team of the Conference of the Polish Episcopate. Apostolate Sobriety National Chaplaincy Drivers „Stop drunk driver”:

3. Accidents which could have been avoided: – 3 001 traffic accidents caused by intoxicated participants (8.3% of the total), – 426 people got killed (12.7%), – 3 523 persons were injured (8.0%) – 1/4 of accidents caused by intoxicated drivers aged 18 to 24 years – 8.917.980 sobriety checks were conducted 3 times checks more than in 2010 3 www.powstrzymaj.pl „Stop drunk driver”:

4. Innovative approach Target Group: The witnesses of a situation where someone is going to drive a vehicle after drinking alcohol Why the witnesses were selected? 1.Alcohol impact – sober driver knows that drunk driving is forbidden and dangerous but after drinking alcohol he forgets about this and usually feels sober and more courageous. 2.Statistics – research conducted by National Road Safety Council has showed that 35% respondents were witnesses of drunk driving, 93% of witnesses were drunk drivers friends. 4 www.powstrzymaj.pl „Stop drunk driver”:

5. Campaign’s objectives: – To raise awareness on risks caused by drunk drivers – Distribution of knowledge how to effectively and correctly react in a situation of being a witness – Indication that reacting in such a situation is appropriate and socially responsible – Indication of the social and personal consequences of driving after drinking alcohol 5 www.powstrzymaj.pl

6. The main message: !Respond whenever you are the witness !Use the number 112 !Use the number 112 (emergency number) 6 www.powstrzymaj.pl „Stop drunk driver”:

7. PARPA’s intention: To initiate actions taken by institutions responsible for road safety on nationwide and local level The campaign tools include: – educational materials (guidebook, leaflets, stickers) – website www.powstrzymaj.plwww.powstrzymaj.pl – TV spots www.powstrzymaj.pl

8. 8 „Stop drunk driver”: www.powstrzymaj.pl

9. Campaign’s achievements: -Media interest (news media, social media) -Experts and celebrities involvement -Local authorities interest -Road Safety Partner Award 9 „Stop drunk driver”: www.powstrzymaj.pl