1. 5th, May, 2010 - Berlin, Germany How to penetrate European market William Kuo

2. 5th, May, 2010 - Berlin, Germany Current position Umax Systems GmbH, Umax UK Limited Umax Systems GmbH, Umax UK Limited CTCC in west part of Germany CTCC in west part of Germany CTCC in Germany CTCC in Germany

3. 5th, May, 2010 - Berlin, Germany Umax Group in Europe Umax Europe HQ : Umax Systems GmbH Umax Europe HQ : Umax Systems GmbH Subsidary : Umax UK, Umax France, Umax Czech, Umax Russia Subsidary : Umax UK, Umax France, Umax Czech, Umax Russia Direct to retailers : MediaMarkt & Saturn, Metro, Dixons, Coufour, Auchan,... Direct to retailers : MediaMarkt & Saturn, Metro, Dixons, Coufour, Auchan,... Distributors network in Europe >100 Distributors network in Europe >100

4. 5th, May, 2010 - Berlin, Germany Global Cooperation Situations Vertical Integration Vertical Integration –Standard, chipset design, chipset fundary, finish product, brand name, own sales channels, own service sites,... Horizontal Integration Horizontal Integration –Standard define ( International Co. ) –Common chipset –Finish products ( Asia – especially in China )

5. 5th, May, 2010 - Berlin, Germany Keys of Sales Fulfill Demand? Fulfill Demand? –Price -> Price/Performance Ratio –Lower profit, small sales amount Create Demand Create Demand –Inovative technology –Excellent brand name Sales – 4P Sales – 4P

6. 5th, May, 2010 - Berlin, Germany Keys of Success Products ( Technology ) Brand Name ( Marketing ) Channels ( Sales )

7. 5th, May, 2010 - Berlin, Germany Dominate key in each life cycle TechnologyBrand Name SalesChannels

8. 5th, May, 2010 - Berlin, Germany Company Core Value Subsidary v.s. Distributor(s) Subsidary v.s. Distributor(s) Increase sales through create Demand Increase sales through create Demand –Good pre-sales ( Ads vs. PR work ) –Strong after-sales infranstrcture Marketing Sales support

9. 5th, May, 2010 - Berlin, Germany Where is the current status? Market trend Market trend a. Tech. driving ->Marketing driving b. More pre-sales activities terminal c. Price, Logistic heavy driven sales c. Price, Logistic heavy driven salesscanners Outsourcing vs. Self-developing Outsourcing vs. Self-developing

10. 5th, May, 2010 - Berlin, Germany Create demand on CipherLab Solution-orient provider Solution-orient provider Successful case studies Road show Road show 2-3 times a year Pre-sales trip Pre-sales trip Google Adwords Google Adwords Milestone on product roadmap Milestone on product roadmap

11. 5th, May, 2010 - Berlin, Germany More information WWW.Umax.de/WilliamKUO WWW.Umax.de/WilliamKUO WWW.Umax.de/WilliamKUO Q&A discussion Q&A discussion Thanks Thanks