1. The Evolution of Dorland’s A Brief Study in Content Management Presented by: Doug Anderson Title: Chief Lexicographer Date: May 11, 2005

2. 2 Dorland’s in a Nutshell The name Dorland’s has stood for excellence in medical dictionaries for over a hundred years. The Dorland’s offerings have evolved from a pair of print works, one large and one pocket-sized, to an entire line of products, including dictionaries, a spell checker, a set of word books for medical transcriptionists, and related products, available in a variety of formats.

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4. 4 The Problem  A large amount of data that had been accumulating for many years  A proprietary mainframe database  No direct way to access the database  No way to reuse data  Venerable work methods  Need to control costs

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6. 6 Old Days—Old Ways  Database and Editorial System Separate  Proprietary Tagging  Lots of Data Entry  Lots of Paper  One Database, One Book

7. 7 The Old Way Cards Cards Typesetting Lexicographers Consultants Typesetting Consultant Galleys

8. 8 What’s Wrong With This Picture?  Time-consuming  Labor-intensive  Piles of paper  Expensive  Inflexible  The main function of the database is to feed the typesetting system

9. 9 Content Management I  Relational Database  Everything in One Database—One Database, Many Books  Direct Access to Data  Data Management Becomes Part of the Editorial Process  SGML  Tremendous Savings in Time and Cost

10. 10 Content Management II  Content Reuse—Store Once, Use Many Times  Content Repurposing  More Flexible Editorial System  Enforcement of Consistent Content  Ability to Publish in Multiple Formats

11. 11 Vasont  Content is Automatically Reused Across Products  The Same Piece of Text Can Be Used in Multiple Ways in Different Products  Several Products Can Be Called Up Simultaneously  Editing Can Be Done in Edit Boxes or With an Editor  Cross-References Help Maintain Consistency  We Can Publish In Multiple Formats, Print or Electronic

12. 12 How We Got Here Identification of New Opportunities Identification of New Needs Enhancements to Meet Identified Needs The Virtuous Cycle of Expanding Opportunity

13. 13 Where Do We Go? Considerations  More Bang for the Buck  The Requirements of the Marketplace  The Global Marketplace  Customization  The Demand for More Formats—Print, CD-ROM, Web- Based, PDA, BlackBerry

14. 14 XML  We No Longer Think in Terms of Print Products Only  Products in Electronic Format Are Increasingly Important  Licensing Customers Prefer XML  Even our Typesetting Vendors Like XML  So…

15. 15 XML …of course

16. 16 Where Will It End? ?????????