1. © 2008 Retrevo Inc. Vipin Jain, Founder & CEO

2. Verticalization © 2008 Retrevo Inc.

3. Verticalization is Inevitable © 2008 Retrevo Inc. 3

4. Verticalization is Inevitable © 2008 Retrevo Inc. 4

5. Diffusion of Innovation © 2008 Retrevo Inc. 5 Innovators Early Adopters Early MajorityLate MajorityLaggards Building a single product

6. Diffusion of Innovation Leads to Verticalization User Sophistication Developed Market Supplier Sophistication © 2008 Retrevo Inc. 6

7. The Search Economy © 2008 Retrevo Inc. 7 1994 2008 125M Americans use search engines and many more search engines…

8. Search is a Prime Candidate for Verticalization User Sophistication Developed Market Supplier Sophistication © 2008 Retrevo Inc. 8 20%+ every year 10’s of Vertical Applications

9. How Do You Verticalize Search? © 2008 Retrevo Inc. 9 A Need Enough Usage Enough Money to be Made CommerceEntertainmentEducation

10. Retrevo Browse/discovery, personalize, fun Classify, summarize, simplify Make buying and using technology simple and fun © 2008 Retrevo Inc. 10 UI Paradigm Understanding Information Mission

11. Demo © 2008 Retrevo Inc. 11

12. Conclusion © 2008 Retrevo Inc. 12 Verticalization