1. Environment for Growth Monitoring and Evaluation: The Benefits Dr. Calvin Jones

2. E4G M&E: This Session Explain in more detail the benefits of E4G-M&E Link to wider uses, cost savings The environmental issue Show potential reporting and other outputs (for discussion)

3. The Key Benefits Restated E4G-M&E for the first time enables us to estimate offsite economic impacts; – consistently between (200+) projects/sites – eliminating for double counting – allowing for differences in visitor profiles between sites – additively with onsite impacts With an added dose of credibility

5. Defensible Economic Impact E4G M&E largely based on Tourism Satellite Account for Wales (TSA) – Supported for a decade by Visit Wales – Based on international (WTO) recommendations, concepts & methods – The only internationally acceptable way to measure tourism’s direct economic impact – Numerous academic papers on Wales TSA emphasizing quality & credibility – Extensions to other areas…

6. Wider application (1)? Existing toolkit comprises generic questionnaires & forms useful in evaluating visitor sites Potential application to other UA & partner sites E4G may enable additional ‘modular’ evaluations (health, visitor satisfaction, inclusion) to develop consistently across involved E4G partners

7. Wider application (2)? The integration of tourism environmental satellite accounts enables a consistent evaluation of economic & environmental impacts…

8. Environment for Growth Monitoring and Evaluation: Inputs and Outputs… Dr. Calvin Jones

10. Summary Evaluation approach offers significant cost savings & data improvements Investment in developing systems (hopefully) pay off to and beyond 2013 Element of ‘fore-arming’ with evaluative data not just useful now, but for future (and far tighter) funding rounds