1. Leveraging Resources for Sustainability Lorie Van Tilburg, Executive Director Southern Caregiver Resource Center October 22, 2015

2. DIVIDER SLIDE

3. SUSTAINABILITY IS NOT A DESTINATION – IT IS A MINDSET

4. Mission Focused and Strategic CLARITY “If you don’t know where you are going, you will never get there!”

5. SUSTAINABILITY FACTORS Client Demand & Service Utilization Program Impact & Outcomes $$$

6. CHALLENGES TO SUSTAINABILITY FiscalIncreased CompetitionPressure to ProduceSignificant OutcomesQualified StaffVisibility – Positive & Negative

7. MARKETING IS CRUCIAL TO SUSTAINABILITY Determine Client NeedDevelop Services that meet Real community needsFee for Service vs. FreeAccessibilityBranding & Promotion

8. LEVERAGING… “To use, to exploit, to take full advantage of something, use efficiently or share.”

9. LEVERAGING… “Motivating others to invest resources by communicating mission and vision.” “Inspiring others by describing what your program can accomplish.”

10. MAXIMIZING RESOURCES FOR SUSTAINABILITY Using one source to get a commitment from others. Multi-talented staff spread across cost-centers Relationships are Key to Success

11. LEVERAGING RELATIONSHIPS SCRC Foundations/ Corporate Partners Research Private Donors/ Founders Club Rotary/ Service Clubs Grants – County City State National SCRC Non- traditional Advisory Committee Community Agencies Media – Print/Social Military/ Veteran Groups

12. PARTING WORDS Peter Possum “Well, don’t worry a wink, we got that whole long-term sustainability business taken care of.” “We are not about to let our community folk suffer like a possum in a spit bucket on account of running out of grease for the engine.” “We have plans to keep this programming hog humming, and they include hollering at the local business fellers, hosting events that are as special as a slice of ham and three eggs, and selling our office-brewed moonshine for a few coins here and yonder.”

13. Coaching Into Care Steven L. Sayers, Ph.D. October 22, 2015

14. DIVIDER SLIDE

15. DEVELOPMENT AND SUSTAINING A VA PROGRAM Coaching Into Care, a new VA Call Center Helping you help a Veteran Coaching Into Care is a National VA Call Center that helps families help their Veteran get into mental health care

16. Staff are Bachelors-level, LCSW and Ph.D. Psychologists Provide information about VA mental health services Provide basic psycho-education –Mental health, substance use disorders –Reactions to trauma Provide referrals –VA and non-VA resources for Veteran and/or family member Provide Coaching –Talking with the family member about how to start conversations about engaging in care –Problem solving –Reducing coercive strategies, encouraging autonomous decisions WHAT COACHING INTO CARE DOES

17. ENDURING CHALLENGES FOR COACHING INTO CARE Outreach, communicating our mission, staying true to our mission Outreach: how to become known to family members Multiple strategies –Traditional media, printed materials, referrals from existing VA services, partners Partnerships are key –Extending message, getting referrals, sharing referrals Large “unknown” category

18. ENDURING CHALLENGES FOR COACHING INTO CARE Outreach, communicating our mission, staying true to our mission Helping You Help a Veteran Complex message We empower family members through coaching –What is coaching? What we are NOT –Telephone therapists –Case managers –A crisis line –Providers of “Interventions” –Caregiver support service

19. ENDURING CHALLENGES FOR COACHING INTO CARE Outreach, communicating our mission, staying true to our mission Helping You Help a Veteran Defining/restating goals –Inside our group –For VA central office sponsors –For our target audience –For our partners Defining your niche for partners –What is unique in your service? What need can you help partners meet? Or not?

20. Sustainability – San Diego Style Roberto Velasquez, Chief Operations Officer Southern Caregiver Resource Center October 22, 2015

21. DIVIDER SLIDE

22. MULTIPLE APPROACHES THROUGHOUT THE YEAR Grants Events Direct Appeals Special Campaigns Community Involvement

23. TRADITIONAL GRANT WRITING Rosalynn Carter Institute for Caregiving, J&JSDG&EMacy’s FoundationParkers FoundationRSFWFNOSC

24. FOUNDERS CLUB Individual Donors (Special Campaign) Identified individuals with an affinity to Veteran and Military issues. Provide opportunities to highlight and recognize supporters. Host events and generate media interest.

25. Formal AgreementsSupport our MissionRecognition as leaders in the communityOpportunities to create or strengthen relationshipsOpportunities to cross-promote YEAR-ROUND CORPORATE PARTNERS Partnerships with Businesses

26. YEAR-ROUND CORPORATE PARTNERS Partnerships with Businesses

27. COMMUNITY INVOLVEMENT REACH in San Diego 2004 Voters pass Prop 63 creating MHSA Focus on Prevention & Early Intervention $28 million Children, Adults & Older Adults 2006-2008 County Community Input Co-Chair Committee Educate Community Conduct Needs Assessment Research evidence- based programs Submit Recommendations 2009 RCI/J&J fund SCRC for REACH II in San Diego. SCRC leverages experience for County RFP. County awards contract to SCRC 2009 to develop REACH for County targeting Latino family caregivers.

28. REACH IN SAN DIEGO O RIGINAL C ONTRACT : $1.3 MILLION OVER THREE YEARS E XTENDED FOR ADDITIONAL 3 YEARS : $1.6 MILLION T OTAL : $2.9 MILLION

29. FUTURE OPPORTUNITIES 2014 County of San Diego launched Alzheimer’s Project 2015 New RFP for Alzheimer’s “REACH Type” Programs, Countywide, Double $$. 2015 County Supervisor Announced Military & Veterans as Priority. SCRC moving forward with similar strategy for Operation Family Caregiver

31. Presenters: Lorie Van Tilburg, Executive Director Southern Caregiver Resource Center, San Diego, CA lvantilburg@caregivercenter.org Steven L. Sayers, Ph.D., Associate Professor of Psychology, Department of Psychiatry, Perelman School of Medicine, University of Pennsylvania, Director Coaching into Care steven.sayers@va.gov Roberto Velasquez, Chief Operations Officer Southern Caregiver Resource Center, San Diego, CA rvelasquez@caregivercenter.org