1. Persuasive  To convince someone to believe in something or do something.  Writers may use language that appeals to the reader’s senses.

2. Central Argument  Clear statement of the problem and solution. Evidence supports it. Effective argument is supported by facts, statistics, examples, and quotations.  Different types of techniques.  Cause and Effect  Analogy  Authority

3. Cause and Effect  lists reasons of a problem and outline the consequences of them.  Example:

4. Analogy  compares what is similar about two things that are otherwise different.  Example:

5. Authority  the person who is presenting the argument is in a position of power  Example:

6. Parts of a Persuasive Text Persuasive – convincing a reader to do something, buy something, believe in something

7. Rhetorical Fallacies  arguments that lack sound reasoning and distract readers from the real issues.  Different Types:  Ad Hominem  Categorical Claims  Exaggeration  Stereotyping

8. Ad Hominem  author attacks the character of a person rather than the content of his or her argument.  Example:

9. Categorical Claims  place an idea, thing, or action into a category to which it does not necessarily belong.  Example:

10. Exaggeration  an overstatement  Example:

11. Stereotyping  unfairly suggesting that all members of a group are exactly the same  Example: