1. The Email Marketing Competitive Landscape

2. Competition Talking Points
Company vs Individual solution
Large, enterprise-wide solutions vs Rezora
What about MLS local solutions?
CRM platform solution add-ons
Internal solutions
“I am so happy that your company exists – I have searched for a solution like this for years.”
Meagan Greisel, Director of Marketing
Fuller Sotheby’s International Realty

3. Competitive Landscape

4. Large, Enterprise-Wide Solutions vs Rezora
A whole different playground – we don’t play here
Not real estate industry’s playground
Real estate behind on the tracking curve
Comprehensive reporting
Competition factor = 0
“Rezora helped create an internal business win for us. Clients who have been waiting in the wings are now coming to the table.”
Lisa Delaney, VP Marketing & Operations
Jackson Hole Sotheby’s International Realty

5. CRM Platform-based & MLS Local Solutions
Apples-to-oranges product comparison
Poor tracking
Challenged deliverability
Lower quality design
Some text-based only
Company-specific: lacks brand/messaging control & no tracking
Competition factor = 2
“Within 6 months of using Rezora most of our agents started using is extensively. The adoption rate was higher than we had ever seen with any other software. ”
Bettina Medina, Director of Technology
Slifer Smith & Frampton

6. Leveraging Smart Design
Theirs
Ours

7. Internal Company Solutions
deliverability/back end IP address white listing costs
Multi-tier organization
delivery
Competition factor = 6
“The best part about Rezora is being able to streamline your company's marketing through a single service.”
Victoria Sampaio, Director of Marketing
ONE Sotheby’s International Realty

8. The “Real” Competition
Features
Rezora
NewPanda
Delivery Method
Brokerage-managed
NewPanda-managed
Content
Brokerage/Agent-driven
Agent-driven
MLS/IDX
Available
Design
All templates hand-coded
Generic / hand-coded
Cost
Mktg Service
Bundled Services
Company-driven
Company-driven (data)
Mostly agent-driven / company
Additional marketing services
Design services
Website, Social Media management, Mobile listings
Premier Support
NewPanda
NewPanda-managed
Agent-driven
Available
Generic / hand-coded
Mostly agent-driven / company
Website, Social Media management, Mobile listings
Premier Support
Rezora
Brokerage-managed
Brokerage/Agent-driven
Available
All templates hand-coded
Company-driven
Company-driven (data)
Design services
Features
Delivery Method
Content
MLS/IDX
Design
Cost
Mktg Service
Bundled Services
Additional marketing services

9. Questions?