2. Dynamic Trading Pertemuan 23-24 Mata kuliah: M0204 - Konsep E-Business Tahun: 2010

3. Learning Objective - Define the various types of e-auction And list their characteristic - Describe forward and reverse auction - describe the limitation and benefi of e-auction - Describe the various service that support E-auction - describe bartering and negotiating

4. Fundamental of Dynamic pricing and e-auction - one buyer one seller - one seller, many potential buyer - one buyer, many potential seller - many seller, many buyer

5. Benefit. Limitation and strategic uses Of e-auction - Benefit of e-auction - Benefit to sellers - Benefit to buyers - Benefit to e-auctioneers

6. Limitation of e-auction - possibility of fraud - Limited participation - Auction software - Long cycle time - Monitoring time

7. The forward e-auction process and Software support - phase 1 : searching and comparing - phase 2 : gettting started at an auction - phase 3 : bidding - phase 4 : postauction follow up - additional terms and rules

8. Bartering and negotiating online - bartering online - bartering and e-bartering - customer to customer barter exchange Example of bartering sites: - swap village - nintari - trade away

9. Double auction, bundle trading, And pricing issues - single and double auction - bundle trading - prices in auction: higher or lower - prices strategies in online auction

10. Negotiating and bargaining - P2P online negotiations - Technology for e-bargaining - search - selection - negotiation - continuing selection and nego - transaction completion

11. E-auction fraud and its prevention - types of e-auction fraud - bid shielding - shilling - fake photos - improper grading technique - bid siphoning

12. Protecting against e-auction fraud - user identity verification - authentication service - grading service - feedback forum - insurance policy

13. Issues in e-auction implementation - using intermediaries - trading assistant - auction rules - strategic issue - auction in exchange - infrastructure for e-auction

14. Mobile e-auction and the future Of e-auction - Benefit of mobile e-auction - convenience and ubiquity - privacy - simple and faster

15. Limitation of Mobile e-auction - Virtual quality - memory capacity - security

16. The future of e-auction - global auction - wireless auction - selling art online real time auction - strategic alliancies