2. “Good Strategy, Bad Strategy” R.P.Rumelt’s critique B290

3. Meanings Word(s)Meaning StrategicVery important Strategic decision makerC-level manager or close StrategicallyCleverly A strategyAn ambition A difficult goal Innovation Determination Inspirational leadership A contingent plan of action and resource allocations to achieve a (realistic) objective From “Good Strategy, Bad Strategy”, R.P.Rumelt,2011

4. Strategy comprises… A diagnosis –that defines the nature of the challenge i.e., Framing A guiding policy –for dealing with the challenge Vision/mission and strategic priorities A set of coherent actions –Designed to carry out the guiding policy Tasks and actions From “Good Strategy, Bad Strategy”, R.P.Rumelt,2011

5. Bad Strategy… Fluff –Jargon, buzz words The elephant in the room –Failing to face up to critical problems Mistaking goals for strategy From “Good Strategy, Bad Strategy”, R.P.Rumelt,2011

6. Panning or strategy? Increasing uncertainty, contingencies, scope A PLAN Simple steps No contingencies “Do A, then B then C” A STRATEGY A Framing A set of goals Enumeration of contingencies A coherent set of actions