1. ABC to Consulting Donald Zhu & Yulan Guo Peking University Consulting Association

2. What is consulting? Why consulting? How is a consulting project operated? How to step into this industry? agenda Peking University Consulting Association

3. The definition consulting can be omnipresent how we define consulting in the business context The history why consulting came into being? how consulting evolves The classification of consulting of consultancies What is consulting? Peking University Consulting Association

4. Consulting, in the business sense, means the giving of advice for fees. Management consulting refers to both the industry of, and the practice of, helping organizations improve their performance, primarily through the analysis of existing business problems and development of plans for improvement. The definition Peking University Consulting Association

5. The first consulting company was founded in 1886 by Arthur D. Little. (MIT) Hiring consultants outside the company is acceptable in the U.S. while it is not in the Europe. The history Peking University Consulting Association Booz & Company In 1914 McKinsey In 1926 B.C.G./R.B. In 1963/1967 Monitor In 1983 Milestone

6. Spin off of the compound consulting company The Trend & Classification Peking University Consulting Association McKinsey & Company IBM PWC DTT Mecer Siemens Gallup A.C. Nielson

7. The Classification of Consulting Peking University Consulting Association 战略咨询 战略规划业务领域设计决策咨询 管理咨询 投融 资 财务 会计 税务 市场 营销 人力 资源 生产 管理 工程 技术 业务 流程 重组 管理 信息 化 信息咨询 市场调查市场分析市场信息 The classification of consulting vertically

8. The Classification of Consulting Companies Peking University Consulting Association Large, diversified consultancy Medium-sized IT consultancy Large management and strategic consulting specialist Boutique Firms

9. Weigh pros and cons Why consulting? Peking University Consulting Association Great exposure Sound training Considerable income Glorious prospect Travel a lot Charisma …. Less time with your family and friends Work overloaded Under pressure time and then Bad reputation outside this industry ….

10. The procedure of a consulting project Peking University Consulting Association Pitching Research Analysis Reporting Implemen- |tation –Sell and market the firm –Sometimes you have to provide a low advisory price –Performing secondary research both on the company and the industry –Interviewing the clients –Checking your company’s database –Facilitating a group discussion, brainstorming is preferred –Build a reasonable solution mode with the assistance of reachable software –Analyze the model and relevant data for further insights –Provide sound recommendations –Prepare the final presentation, usually in the format of PowerPoint but sometimes a word version is demanded –Present to your clients –Act as the project manager of the team to implement the proposal with the help of the employees inside the company –Execute what you have promised to your client –Test whether your solution is feasible (it must be) and effective –Document what you have done for records

11. Resume and cover letter Pre-talk Sit for a test (McKinsey) Case interview (in the format of group interview and one to one interview) How to step into this industry? Peking University Consulting Association