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Published byMaud McKinney Modified over 9 years ago
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The Online Opportunity: Doing the Deal April 20, 2006 Introduction by Gordon Borrell, CEO
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Growth of Local Online Adv. Since 1998 © 2006 Borrell Associates Inc.
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TV Web Site Revenue Growth, 2002-2006 projected ($ in Millions) © 2006 Borrell Associates Inc. Source: Borrell Associates, Inc.
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Some Local Sites Now Larger Than Biggest Radio Station in Mkt. © 2006 Borrell Associates Inc.
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The Web’s Contribution to TV for Eight Station Groups © 2006 Borrell Associates Inc. Source: company reports to Borrell Associates, Inc. Nov. 2005
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© 2006 Borrell Associates Inc. TV Web Site Share of Local Online Advertising in the DMA, 2005
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TV Web Site Profitability Average margin +29.6% 65% were profitable, 35% were not Of the profitable sites, avg. margin was 79% Confidence level in reporting: 93% © 2006 Borrell Associates Inc.
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Ad Categories Expected to be Top 3 Growth Areas in 2006 © 2006 Borrell Associates Inc. Source: Borrell Associates, Inc.
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