1. Marketing strategy By Maily Curreaux

2.  Hoot Studios specializes in real estate marketing with ultra HD video. The difference between Hoot Studios and you average realtor with a drone is professionalism.  Anytime and anywhere, our equipment fits in carry on and allow us to travel anywhere around the word if needed. Our company works around current FAA regulations to ensure a safe atmosphere. We do not charge money to fly our aircrafts, for we are a multimedia studio that charges customers for editing/producing pictures and film. We highly stress that safety is our #1 priority, and that all of our aircraft and personnel are insured while on the job site ABOUT MY CLIENT

3.  Reach a larger target market outside the state  Develop Social Media and engage audience  Provide quality work  Develop advertising OBJECTIVES

4.  Be known outside Seattle  Keep track and data for each Social Media’s audience  Come up with unique advertising ideas  Competition CHALLENGES

5. HOOTstudios LLC had already some platforms set up in which the consistency and development were great, including an existing audience.  Instagram and Facebook: Those two Social Media were used by my client and constantly updtated. Facebook had 1000 «friends » while Instagram had 70 followers and 30 posts. FB: https://www.facebook.com/Hootstudios/?fref=tshttps://www.facebook.com/Hootstudios/?fref=ts Instagram: https://www.instagram.com/hootstudiosllc/https://www.instagram.com/hootstudiosllc/ CLIENT’S BASELINE

6.  Costumized website: My client already created a website for their company in which they present their projects, their philosophy/background, the terms of services and their prices as well. http://www.hootstudios.com/#home  Youtube channel: HOOTstudios LLC had set up a Youtube channel in which they share their videos (7 shared) made with previous clients or for advertising with their audience that provided them more than 17,273 views. https://www.youtube.com/channel/UC3xxoeAN8zxT- 0WfTK_kvBA AND MORE….

7. EXAMPLES

10. Despite my client already set up some platforms and constantly updated them, I thought we could use others Social Media in order to increase their audience and engagment.  Twitter: My client did not have any existing Twitter account, so after a few weeks I set up a new one where my client could directly engage and have feedback on their company. https://twitter.com/hootstudio_lcc IMPLEMENTATION

11.  LinkedIn: This Social Media was inexistent for my client until recently. I decided to add a profile and some skills they could share about their company. I also add some videos and photos in order to illustrate their work more deeply. https://www.linkedin.com/profile/view?id=AAMAABr7cPsBsAb5m pQy_KthskJ5MQ_cMqEGctg&trk=hp-identity-photo  Google +: The last platform I decided to create because of its inexistence was Google +. I had the chance to choose some topic that my client could be interested in, and to creatre some circles. https://plus.google.com/u/0/105326783160599997381/posts AND MORE…

12. LINKEDIN IMPLEMENTATION EXAMPLE

13. After a few weeks trying to set up new profiles and to develop old ones with my client, we were able to see some results.  Social Media as Twitter, Facebook, or Instagram are more engaging and toward client than ever before. The content is professional and updated in order to show the best image of my client. However, « followers » or « friends » did not increase or grow up during this time, which we are actually working on. We are aware it takes some time and will be patient.  Youtube channels saw an increasing in the number of views compare to before. Possible because a link has been insert through each of those social media previously presented, which allowed audience to click on them and be able to see the work done by the company.  LinkedIn and Google + are the last recent platforms that I am still working on and try to develop in order to attract more people into them, and also because I am sure it could be a great way to make the company known around the country. Profile has been updated with some more information and invitation to follow has been sent. RESULTS

14.  Improve Twitter account in order to engage more followers to their profile. For that, my client will need to be more engaging and to accentuate the frequency of their post, like they do with Facebook or Instagram. They will also need to find some influencers and be present to their profile in order to be known by a mutual audience.  Develop LinkedIn and add deeper information in order to be recognized by some other organizations. If my client wants to have more contact on this website, they will need to add a resume of the company (which they didn’t add yet), and others important and details informations that would make them unique.  Define precise target market and focus on it. FUTURE STRATEGIES

15.  Keep up the good constancy and work in platform such as Facebook, or Youtube but to really take a good advantage of Instagram by photos and videos and by link this profile to others platforms in order to get more followers.  Link every platforms to their actual websites in order for audience to have others way to follow company news, updates or projects.  Create an advertising campaign on Social Media, accompaigned with a print advertising (flyers,..) that would be distributed around Seattle. BUT ALSO…

16. PRINT ADVERTISING