1. Chapter 14: The Campaign Process What do you think of when you hear the word campaign?

2. Nature of Modern Campaigns  Nomination campaign aimed at winning primary  Ends at party convention  Dem: Charlotte, NC  GOP: Tampa, FL  General election campaign aimed at winning general election  Moving to the center

3. Candidate and Staff  Candidates run for a number of reasons – what are they?  Public scrutiny  Campaign Staff:  Led by campaign manager  Finance chair, pollster, Internet team, communications director, direct mailer, press secretary  Volunteers focus on canvassing and get out the vote (GOTV)  Students?  Outside consultants (campaign, media) may be hired

4. Obama’s Campaign Organization

5. The Role of the Media  Media can be paid or free; new media blur the line  Paid media usually takes the form of spot ads  Controlled by the campaign  Types of ads: negative, positive, contrast, or inoculation  Free media is usually news coverage  Difficult for the campaign to control  New media: Internet, blogs, e-mail, phone messages, Twitter, Facebook  Debates  1960: 1 st televised debate (Kennedy vs. Nixon)

6. Campaign Commercials  http://www.livingroomcandidate.org/commercials/1964/peace-little- girl-daisy http://www.livingroomcandidate.org/commercials/1964/peace-little- girl-daisy  The more things change, the more they stay the same:  http://www.livingroomcandidate.org/commercials/1952/never- had-it-so-good http://www.livingroomcandidate.org/commercials/1952/never- had-it-so-good  http://www.livingroomcandidate.org/commercials/1976/peace http://www.livingroomcandidate.org/commercials/1976/peace  http://www.livingroomcandidate.org/commercials/1976/south http://www.livingroomcandidate.org/commercials/1976/south  http://www.livingroomcandidate.org/commercials/2000/hopeful http://www.livingroomcandidate.org/commercials/2000/hopeful  http://www.livingroomcandidate.org/commercials/2008/somethin g http://www.livingroomcandidate.org/commercials/2008/somethin g

7. 2008 Presidential Election  Party nomination battles were long and contentious  Conventions held in Denver (D) and St. Paul (R)  Dems nominate Barack Obama and Joe Biden  GOP nominates John McCain and Sarah Palin  Three presidential debates (one vice-presidential)  Obama won the popular vote 53%-46%  Obama won electoral college 365-173  Key issue of the 2008 campaign: the economy

8. 2008 Horserace

9. 2008 Electoral Map

11. 2008 Election Analysis  Obama made gains in South and West  Voter turnout was as high as it had been since 1964  Obama’s choice not to use public financing helped him  African Americans, women and youth went for Obama

12. Coming up…  The Rules of the Game: Campaign Finance