1. IS3320 Developing and Using Management Information Systems Lecture 4: Trends in IT-based markets 2: the case of Netflix Rob Gleasure R.Gleasure@ucc.ie www.robgleasure.com

2. IS3320 Today’s lecture  Netflix What happened? What going to happen next? What should they do from an MIS perspective?

3. Netflix – what happened? Slide from Netflix’s Success through Technology and Culture - Andicom 2014, Mikey Cohen, Senior Software Engineer at Netflix on Sep 04, 2014Mikey Cohen

4. Netflix – what happened? Slide from Netflix’s Success through Technology and Culture - Andicom 2014, Mikey Cohen, Senior Software Engineer at Netflix on Sep 04, 2014Mikey Cohen

5. Netflix – what happened? Slide from Netflix’s Success through Technology and Culture - Andicom 2014, Mikey Cohen, Senior Software Engineer at Netflix on Sep 04, 2014Mikey Cohen

6. Netflix – what happened? Slide from Netflix’s Success through Technology and Culture - Andicom 2014, Mikey Cohen, Senior Software Engineer at Netflix on Sep 04, 2014Mikey Cohen

7. Netflix – what happened? Slide from Netflix’s Success through Technology and Culture - Andicom 2014, Mikey Cohen, Senior Software Engineer at Netflix on Sep 04, 2014Mikey Cohen

8. Netflix – what happened? Slide from Netflix’s Success through Technology and Culture - Andicom 2014, Mikey Cohen, Senior Software Engineer at Netflix on Sep 04, 2014Mikey Cohen

9. Netflix – what happened? Slide from Netflix’s Success through Technology and Culture - Andicom 2014, Mikey Cohen, Senior Software Engineer at Netflix on Sep 04, 2014Mikey Cohen

10. Netflix – what happened? Multiple new TV shows introduced, e.g.  House of Cards  Hemlock Grove  Orange is the New Black As well as multiple lifelines to dropped TV shows, e.g.  Arrested Development  The Killing Move from provider to producer

11. What’s going to happen next? What type of consumer makes up the big market segments in the film and TV consumption market and what do they want? Who are Netflix’s competitors? What do Netflix offer consumers that their competitors don’t, and vice-versa? What market segments are likely to grow most quickly? What do these emerging market segments want?

12. What should Netflix do from an MIS perspective? What IT capabilities do Netflix have that they are not currently using? What emerging IT capabilities might be relevant to the film and TV consumption market in the future? What useful IT capabilities are Netflix missing (but not competitors)? Who is Netflix’s biggest competitor going forward, and what should Netflix do to continue their domination of the market? What would you do if you were introducing a company in this space?

13. Assignment Compare and contrast the smart watch and smart phone markets in terms of  Capabilities  Market maturity Design a new product or service based around the growth of smart watches. This product or service should  Take advantage of the specific capabilities of the smart watch  Take advantage of the relative stage of the smart watch market  Be informed by some research you have performed Internet research Discussions with potential users

14. Assignment Your report should  Be approximately 2000 words in length  Include at least one use case diagram, one process flow for a key use case, and a context-level DFD  Be interesting… The provisional date for this will be 26 th November* * This can be moved around if it clashes with other deliverables