1. Speaking Up When It Counts Ted Ted Oberg, ABC13 Investigative Reporter

2. After 9-1-1 It’s Too Late Come up with a plan now – not just for crisis Come up with a plan now – not just for crisis Who will be responsible for communicating your message? Who will be responsible for communicating your message? Collect Contacts Today Collect Contacts Today

3. Say Something !!!

4. Say it Fast!!!

5. Again

6. It’s OK if it hurts… and it will

7. You Can’t Control the Message @SpringISD#SpringHS

9. First Steps Tell parents what happened Tell parents what happened Doesn’t have to be complete Doesn’t have to be complete It has to be HONEST!!! It has to be HONEST!!! Establish a person and place for media & parents Establish a person and place for media & parents

10. Second Steps Make sure staff on site know where PIO is & direct media there Make sure staff on site know where PIO is & direct media there Start answering questions Start answering questions Be HONEST about what you know & don’t know Be HONEST about what you know & don’t know

11. Let’s Say it Together “I don’t know the answer to that question, but I will do my best to get you an answer right away.”

12. This won’t end on Day 1 Prepare for follow-ups Media will want to be on campus – you DON’T have to let us in – but should provide some photos Reinforce the managed message that school is a safe place

13. This will be your story… Tell your story Let the police tell theirs Make sure your students & parents know school was and will be a safe place

14. Thanks to... John Wilson Senior Consultant Center for Safe and Secure Schools Harris County Department of Education www.safeandsecureschools.org

15. Thanks to... National Association of Independent Schools www.nais.org National Association of School Psychologists www.nasponline.org