1. WEB111A: WWW Design Web11a_planning_03.ppt PD chapter 3 Chapter 3 Research and Idea Generation Identify Users (user domains) Needs Wants Presenter’s Objectives Ideas Facts Images Prices Methods Brainstorming Interviewing Virtual value chain analysis Web research

2. WEB111A: WWW Design Web11a_planning_03.ppt PD chapter 3 Methods Brainstorming Informal Nonjudgmental of ideas Interviewing Questioning Person-to-person Usually the designers interview Presenters Information Stewards Virtual value chain analysis Analysis of company processes to To provide services To manufacture goods To sell goods Web research Purpose surfing Gathered desired information Information Steward Key player in idea generation Most knowledgeable Potential user needs Information available for presenting

3. WEB111A: WWW Design Web11a_planning_03.ppt PD chapter 3 Defining the Information Domain Define all relevant information Identify all possible Surfers Users Identify Visitor wants and needs Identify Surfers and Users Organization Information available to offer Continually refine the above elements until specific visitor groups and organizational information have been identified