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Published byEmery Dixon Modified over 9 years ago
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A company presentation by Anush Mohan
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P RODUCTS Biggest online video-sharing service 35 hours of new videos are uploaded to the site every minute TV clips, music videos, vlogs. Official and un-official content. In January 2010, YouTube introduced a paid online film rentals service.
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H ISTORY Launched February 14, 2005 Founded by 3 ex-PayPal employees Chad Hurley, Steve Chen, and Jawed Karim US$11.5 million investment by Sequoia Capital between November 2005 and April 2006. By July 2006 (about a year from inception) more than 65,000 new videos were being uploaded every day! And 100 million video views per day! October 2006, Google acquires YouTube for $1.65 billion in Google stock
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M ONEY Google does not provide detailed figures for YouTube's running costs YouTube's revenues in 2007 were noted as "not material" in a regulatory filing. In June 2008, a Forbes magazine article projected the 2008 revenue at $200 million. However, YouTube seems to be losing more money than it makes
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M ORE M ONEY The chart shows losses in red and gains in blue. All values in million $. But that was 2008, before YouTube switched to a more aggressive advertising model. http://www.broadstuff.com/arc hives/1458-How-Does- YouTube-Make-Money.html
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E VEN M ORE M ONEY "Doug Morris, Universal's CEO, has led the industry to set up videos as a revenue stream. Since 2005, Universal has gone from making zero dollars on music videos to nearly $100 million." Read more: http://news.cnet.com/8301-1023_3- 10126439-93.html#ixzz1K18DQk8Hhttp://news.cnet.com/8301-1023_3- 10126439-93.html#ixzz1K18DQk8H So maybe YouTube is doing a lot better than 2008?
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M ARKET Anyone on the internet. Free video content. Registration required to upload videos. Until January 2010, YouTube required Adobe Flash Player support. Since then it also supports HTML5. Most of the content on YouTube has been uploaded by individuals. Media corporations including CBS, BBC, Vevo, Hulu some of their material via the site, as part of the YouTube partnership program. In March 2010, YouTube began free streaming of certain content, including 60 cricket matches of the Indian Premier League.
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C OMPETITION YouTube had around 43 percent market share among all video sharing services as of May 2010. In May 2010, it was reported that YouTube was serving more than two billion videos a day "nearly double the prime-time audience of all three major US television networks combined." Competitors : Metacafe Dailymotion.com, Vimeo.com, Youku
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P REDICTIONS o YouTube will become profitable only once it partners with TV networks and movie studios to offer paid content (or endless advertisements).
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