1. 1 - Hungarian Patent Office an effective tool against counterfeiting Ágnes Vadász, Hungarian Patent Office April 25 2006

2. 2 - Hungarian Patent Office Problems addressed  Illegal copying of existing trademarks (logos), and industrial designs  damage the economy and jeopardize public safety  Identifying and retrieving a trademark or a design within databases is  a complex task  require classification expertise  time-consuming

3. 3 - Hungarian Patent Office Solution  Produce a tool to intensify fighting against illegal copying of existing trademarks (logos), and industrial designs: eMage database containing Registered Trademark and Industrial Design (RTID) data  from national and regional RTID collections (AT, FR, HU, PT, WO, OHIM)  using multilingual natural language interfaces (EN, FR, DE, PT)  and image processing techniques with pattern recognition

4. 4 - Hungarian Patent Office Valid figurative trademarks (Total number of the images: 1.013.776) Content of the database 1 Name of collections Number of recordsApplication date (first – last) Date of publication (first – last) Last date of registration ATMARK Austrian 8.5221994-12-21 2004-03-05 2004-04-14 FMARK French668.0221951-04-13 2004-10-29 HUMARK Hungarian 20.1981906-05-18 2003-12-03 2004-06-28 PTMARK Portuguese 42.7831881-08-28 2003-10-21 2004-08-24 TMINT International (Madrid) 169.6621974-03-01 2004-04-29 CTMARK Community 132.4111997-03-10 2004-05-24 2004-05-10

5. 5 - Hungarian Patent Office Valid and non-valid industrial designs Name of the collections Number of records Application date (first – last) Date of publication (first – last) Last date of registration DMAT Austrian 56.0261991-01-022004-04-14 DMF French 172.4291969-10-17 2004-09-15 1995-02-28 2004-11-19 DMHU Hungarian 13.6511960-04-05 2004-04-132004-06-28 1976-02-13 2004-06-28 DMPT Portuguese 23.7741858-02-28 2003-04-21 DMI Internaional (Hague) 58.5011977-06-22 2004-02-20 1977-08-20 2004-03-31 (Total number of images: 1.049.834) Content of the database 2

6. 6 - Hungarian Patent Office Benefits  Simplified access to RTID databases on a cost- effective and time consuming manner for the following target groups:  European customs and police who want to intensify the fight against counterfeiting  Supporting the general public, particularly SMEs to protect their own trademarks or industrial designs, and to avoid infringements  IP Offices and attorneys (lawyers) who have to perform prior art searches

7. 7 - Hungarian Patent Office Functional model

8. 8 - Hungarian Patent Office Solution (cont.)

9. 9 - Hungarian Patent Office Search example 1- Trademark Bounce on shape and color

10. 10 - Hungarian Patent Office Bounce on shape and color

11. 11 - Hungarian Patent Office Example 1- Trademark full record

12. 12 - Hungarian Patent Office Trademark Search example 2 - Trademark

13. 13 - Hungarian Patent Office Bounce on shape and color

14. 14 - Hungarian Patent Office Search example - Design

15. 15 - Hungarian Patent Office Bounce on shape and color

16. 16 - Hungarian Patent Office Search example – Full record

17. 17 - Hungarian Patent Office About the project  Two-year demonstration project supported by the European Commission in the framework of the eCONTENT Programme  Project period: April 1 2004 – March 31 2006  Status:  Preparing final reports to the EC

18. 18 - Hungarian Patent Office  OEPA (Austria)  HPO (Hungary) – Data Integration Center  INPI (France)  INPI (Portugal)  Intrasoft International (Belgium) – Data Center  Lingway (France)  LTU Technologies (France) – Computer Center Partners of the consortium

19. 19 - Hungarian Patent Office  According to the contract the eMage service should be self- financing eTEN  New proposal in the framework of the eTEN Programme  For market validation and initial deployment  Pre-requisite: pilot project – eMage  Feasibility study of  developing a global access for customs and anti-fraud services  eMage supplementary content acquisition  adding new RTID collections and  languages in the eMage NLP interface Future of the project

20. 20 - Hungarian Patent Office Official web site of the eMAGE project www.emage-ipr.org Further information

21. 21 - Hungarian Patent Office Thank you for your attention