1. A Common Language USING THE BUSINESS MODEL CANVAS

2. Questions… o Has anyone led or been a part of a business strategy session? o Did you know there is a tool to help in the rapid development of business models?

3. History of the Canvas o Alexander Osterwalder o Saw many business model processes and tools o PhD Thesis to Build a Single Reference - or a single business model language

4. The Canvas Today

5. The Business Model Canvas

6. The Canvas – Value Proposition o Creates a shared language to understand a business model o Allows for rapid development and prototyping of new business models o Provides a framework for consistent research and development o Free to use

7. Alignment with Customer Development

9. Summation o The Business Model Canvas develops a common language in your team to create new business models together o It enables a framework for rapid development and prototyping – build, test, refine o It is a companion to current Customer Development and Innovation Processes o It is used in many leading Fortune 500 companies o It is free to use

10. Where to find out more… Contact Me: Aaron Alsop 604.644.9141 aaron@businessmodeledge.com www.businessmodeledge.com