1. SWOT ANANLYSIS

2. dynamic media tool for branding, promotional activities and special offers for customers. system operates through a network which connects customer tables to a centralized management station Easy marketing opportunities by reaching only targeted audience through blogs, social networks, blogs http://www.news.com.au/travel/restaurants-try-e-menus-e-waiters/story-e6frfqh9-1111115666025

3. Benefits to Restaurants save money for printing new menus 30% increase revenue per patron increase in new and repeat customers * changes to menus easily uploaded within seconds collectively cut out middleman by sending orders directly to bar and kitchen proves to be environmentally friendly by reducing paper waste Customer surveys for instant CRM Benefits to Diners be interactive with your meal and kitchen lets then create their “own” dish and preview items create your own dining experience review nutritional information stay in touch with favorite restaurants to get new information about promotions, new additions to the menu, etc.

4. Too innovative for restaurants; industry not ready to conform to digitized menus Customers unfamiliar with technology and may scare them off- possible revenue loss repairs, maintenance more expensive than paper Repairs can be pricy and tablets can be expensive to replace Implementation & Installation phase longer than paper Training of staff necessary to Menus have to be re-charged at end of day, however, they last up to 24 hours and longer.* *http://www.freshpatents.com/System-and-method-for-restaurant-electronic-menu- dt20060420ptan20060085265.php *http://www.freshpatents.com/System-and-method-for-restaurant-electronic-menu- dt20060420ptan20060085265.php