5. d.mindsets

6. Focus of dp0 (design project 0) EMPATHY gives confidence that you are working on a meaningful problem; forces you to take a perspective other than your own IDEATION gives you copious and diverse design solution possibilities to select, develop and test PROTOTYPING & TEST gives confidence that your solution meets the need you uncovered; accelerates learning when you adopt a low-resolution prototyping mindset

7. Mini project for today: Improve the car maintenance experience... What could we do to improve the car maintenance experience?

9. Play: the role of an “imposter” ethnographer Note: what is important to Erica and John Erica: Truck owner John: Mechanic

10. Erica video

11. To feel empowered “It makes me feel good” (to drive up in the big truck) To trust her mechanic “I have to trust, I have no other choice” To appear knowledgeable “I don’t want to look dumb, or sound dumb” To learn “I wish they would let me go in the bay... So I could learn more” To be independent “I can deal with the situation... I can figure out what I need to do and just do it” What’s important to Erica?

12. John video

13. What’s important to John? To build relationships with customers “I love the clientele… familiar faces that come back time and time again comprise 80% of my enjoyment of my job.” To be trusted “You think you had a good reputation, but it wears on you when people question you.” To tackle a challenging problem “Watching it drive out of the driveway with no problem at all” “I listen to Car Talk on my day off to listen to peoples’ gripes and see if I can get the answer.” To service knowledgeable clientele “They understand stuff, so it’s not a big battle”

15. What’s important to Erica To feel empowered “It makes me feel good” (to drive up in the big truck) To trust her mechanic “I have to trust, I have no other choice” To appear knowledgeable “I don’t want to look dumb, or sound dumb” To learn “I wish they would let me go in the bay... So I could learn more” To be independent “I can deal with the situation... I can figure out what I need to do and just do it”

16. In the context of car maintenance, How might we enable Erica... To feel empowered To trust her mechanic To appear knowledgeable To learnTo be independent

17. To build relationships with customers “I love the clientele… familiar faces that come back time and time again comprise 80% of my enjoyment of my job.” To be trusted “You think you had a good reputation, but it wears on you when people question you.” To tackle a challenging problem “Watching it drive out of the driveway with no problem at all” “I listen to Car Talk on my day off to listen to peoples’ gripes and see if I can get the answer.” To service knowledgeable clientele “They understand stuff, so it’s not a big battle” What’s important to John

18. To build relationships with customers To be trusted To tackle a challenging problem To service knowledgeable clientele In the context of car maintenance, How might we enable John...

20. HOW to brainstorm: Rules

21. In the context of car maintenance, To feel empowered To appear knowledgeable To trust her mechanic To learn To be independent Select One Need for Your User Brainstorm in Team: 10 minutes To tackle a challenging problem To be trusted To build relationships with customers To service knowledgeable clientele HMW enable Erica...HMW enable John...

22. Selection :: Post-Brainstorm THERE IS NO ‘BEST’ IDEA DON’T EDIT BASED ON FEASIBILITY YET MAINTAIN YOUR INNOVATION POTENTIAL

23. All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm Yield familiar and incremental results When evaluated with typical “attractive” and “feasible” criteria before direct implementation idea selection is a critical step

24. All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm Can be developed for feasibility Selected for potential we will select and develop high potential ideas

25. IDEATION : Select multiple concepts Use contrasting selection criteria to preserve innovation potential

27. prototyping is an ATTITUDE

28. keep it LO-RES

29. create EXPERIENCES

30. Prototyping Activity AS A GROUP Choose the 2 ideas that have the most votes IN HALF-TEAMS Divide your group in half and assign one of the ideas to each half Take 8 minutes to make a tangible version of the idea

32. Get Feedback Find a pair designing for the other user Test your idea Play the role of Erica or John as you are giving feedback. 5 minutes for each share/test, then switch.

33. Share your results :: Headline! Share an idea you created. What was the feedback? Where would you take it?

34. EMPATHY gives confidence that you are working on a meaningful problem; forces you to take a perspective other than your own imposter ethnographers observe what people say & do to infer what they think & feel extreme users IDEATION generates many unexpected and diverse alternatives to draw from when looking for a new approach defer judgement, wild ideas, build on ideas of others select multiple concepts with different criteria PROTOTYPING & FEEDBACK accelerates learning, reduces risk, and gives confidence that your solution is desirable, feasible and viable attitude of experimentation lo-res experiences

35. d.mindsets

37. Design Thinking Hawaii Bootcamp June, 2013 For more information, visit: http://designthinkin ghawaii.com http://designthinkin ghawaii.com Joel Ching: joel.ching@inoviproj ects.com joel.ching@inoviproj ects.com Keoki Noji: knoji@hawaii.edu knoji@hawaii.edu