1. Exploring Social Psychology by David G. Myers 7th Edition
Two Routes to Persuasion
Two Routes to Persuasion
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

2. What Paths Lead to Persuasion?
Central route to persuasion
Peripheral route to persuasion
Different routes for different purposes
Two Routes to Persuasion
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

3. The Elements of Persuasion
The communicator
Credibility
Attractiveness
The message content
Reason versus emotion
Good Feelings
Fear
Two Routes to Persuasion
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

4. The Elements of Persuasion
The audience
How old are they?
What are they thinking?
Two Routes to Persuasion
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

5. Two Routes to Persuasion
Supplemental Slides
Two Routes to Persuasion
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

6. Two Routes to Persuasion
This figure is not in ESP 7e, but is in SP 11e. KMB
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

7. The Elements of Persuasion
Two Routes to Persuasion
This figure is not in ESP 7e, nor is it in SP 11e. KMB
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

8. Two Routes to Persuasion
Processing Messages
Two Routes to Persuasion
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

9. Two Routes to Persuasion
Processing Messages
Two Routes to Persuasion
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

10. Two Routes to Persuasion
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

11. Two Routes to Persuasion
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

12. Two Routes to Persuasion
Changing Attitudes
Two Routes to Persuasion
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

13. Two Routes to Persuasion
Effects on Persuasion
Two Routes to Persuasion
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

14. The Elements of Persuasion
Two Routes to Persuasion
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

15. Information Campaigns
Two Routes to Persuasion
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

16. Information Campaigns
Two Routes to Persuasion
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.