1. Driving profitability via real-time, dynamic pricing.
SP⦿SEA
(e)Spos(i)ea
Driving profitability via real-time, dynamic pricing.
Enabling the SAP ecosystem with end to end customer engagement and behavioral insights, increased sales in an optimized price.
Anjo de Heus

2. PRICING CHALLENGES Backend systems Data sources
Pricing models Customers’ perception
Back end systems
Set up and configuration of access to financial and ERP systems.
Provide transparency of pricing information to decision makers and processes.
Leverage the real-time access to analyze and display trends and past activities as well apply changes to prices in across the different channels.
Data sources
Retrieve and analyze external data sources that affects the pricing.
Information such as market’s trends, competitors pricing, supply/demand, exchange rates and more.
Pricing models
Be able to compare and simulate different pricing models based on the available information and apply the most optimized pricing model for one or many products in real time.
Customer’s perception
Be aware of the level of engagement and area of interest customers have, in relate to the company marketing and sales materials and activities.
Understand the customers’ value perception as of the company products and services. 2

3. Product Overview

4. 4

5. 5

6. 6

7. 7

8. 8

9. 9

10. 10

11. 11

12. 12

13. 13

14. Go To Market &
Team

15. GO TO MARKET Worldwide ERP Software Market Share, 2013 $25.4B ; 3%
Initial focus would be on SAP customers
SAP has more than 25% of the worked ERP market. SAP customers are looking for trusted solutions to compliment and enhance their current IT investments.
SAP ERP + customers
SAP S4/HANA will be standard
Coverage of white space in SAP Portfolio by Sposea
Unique Selling Point: Value Based Dynamic Pricing vs Cost Based “Static” Pricing in SAP
Worldwide ERP
Software
Market Share, 2013
Market size :
$25.4B ; 3%
Growth Over 2012 15

16. TEAM
Anjo De Heus, Chief Executive Officer amongst others, initiated and executed OEM and global reseller agreements with SAP AG.
Etay Gafni, Chief Product Officer
Two decades of experience in project management, analytics, content and communication technologies, product development and UX technologies. 
Pieter Van Den Tillaart, Chief Financial Officer
Pieter holds a MSc degree in General Management and Post-University in Finance from University Nijenrode.
Harikishore Sreenivasalu, Chief Technical Officer
Harikishore holds a MSc degree in Information Technology and has multiple certificates for SAP technology and system architecture. Technical Pricing Expert.
Advisory board
Stefan Schulz, Board Member
Member of the Supervisory Board at SAP 16

17. SP⦿SEA Thank you! Anjo de Heus anjo@sposea.com SPOSEA BV
High Tech Campus 31
5656 AE Eindhoven
The Netherlands
Anjo de Heus