1. STRENGTHENING ROTARY Joe Lorenzo Marketing Specialist Marketing & Communications Group

3. STRENGTHENING ROTARY | 3 Never Heard of Rotary Know Name Only Some Familiarity SURVEYS SHOW

4. STRENGTHENING ROTARY | 4 RESEARCH Conducted 160+ interviews Analyzed 20,162 surveys Visited 20 clubs and attended the 2012 International Convention Reviewed 400+ documents 5 Participated in Zone Institutes Obtained comprehensive feedback from Rotarians & prospects in 167 count ries

5. STRENGTHENING ROTARY | 5 To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/professional recognition Development and training opportunities 10% 0% 30% 20% Why did you initially join Rotary? PRIMARY REASONS PEOPLE JOIN ROTARY…

6. STRENGTHENING ROTARY | 6 …ARE THE SAME REASONS THEY STAY ROTARIANS Why do you stay with Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/professional recognition Development and training opportunities 10% 0% 30% 20%

7. STRENGTHENING ROTARY | 7 WHAT IS ROTARY?

8. STRENGTHENING ROTARY | 8 OUR CORE MESSAGE JOIN LEADERS.EXCHANGE IDEAS.TAKE ACTION.

9. STRENGTHENING ROTARY | 9 BRINGING OUR ESSENCE TO LIFE Rotary brings together the kind of people who step forward to take on important issues for local communities everywhere.

10. STRENGTHENING ROTARY | 10 BE AUTHENTIC CONSISTENT MESSAGE AUTHENTIC VOICE

11. STRENGTHENING ROTARY | 11 FLEXIBLE AND CONSISTENT

12. STRENGTHENING ROTARY | 12 LACK OF CONSISTENCY DETRACTS FROM UNIFIED IMAGE

13. STRENGTHENING ROTARY | 13 CLUB LOGO TEMPLATE

14. STRENGTHENING ROTARY | 14 www.rotary.org/brandcenter

15. STRENGTHENING ROTARY | 15 YOU ARE THE ROTARY BRAND