1. PayPal 101 WITH Ruby McGuire Learn the basics

2. You’re In The Right Place If... You are fairly new to PayPal It’s a tool you want to add to make your business easier to run / and more professional You need to know the basics

3. What We Will Cover Today Personal vs. business account Invoicing Creating PayPal buttons The different types of payment plan Managing payment plans Withdrawal of funds

4. Personal vs Business Account With a personal account you can choose to receive ‘gifts’ – not recommended for business Business account - more professional – charges deducted so easier for accounting Remember the charges when you’re costing your products/services – check as you price Set up a PayPal Business Account

5. Personal vs Business Account With a personal account you can choose to receive ‘gifts’ – no taxes applied Business account - more professional – charges deducted so easier for accounting Remember the charges when you’re costing your products/services – check as you price

6. Invoicing Own branding – professional image Can save as a template Automatically send to the client Automatically goes into your PayPal account

14. Creating PayPal Buttons Know what you want to do with payments Do you want a payment plan? Do you want a trial period? How many payments do you want to accept? Legalities – HP How to set up a PayPal button.. PayPal Transaction Fees – 3.4% + 20pPayPal Transaction Fees

15. Different Types of Payments Buy now - used to accept single-item purchase payments (Crack-It) Subscribe – Use to obtain subscription payments automatically from buyers for access to online content and services or for regular delivery of goods (CCC/CRBC) Automatic Billing - to obtain authorisation from buyers to bill them for goods and services that fluctuate from month to month Installment Plan - pay in full or sign up to pay in installments, without interest (CRBC?) Trial - £1 or deposit

16. Managing Payment Plans

18. Withdrawal of Funds

20. What We’ve Covered Today Personal vs. business account Invoicing Creating PayPal buttons The different types of payment plan Managing payment plans Withdrawal of funds

21. Any Questions?