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Published byDylan Merritt Modified over 9 years ago
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SPARC Grant Report May 2012 Parent & Family Program
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Overview Office of Parent Services formed August, 2011 — Diana Anderson, Director Team established for development of a Parent Program to include parent newsletter and website Collaborators from Student Affairs, Marketing, IT Services, Academic Affairs SPARC Grant approves funding for the initiative, August, 2011
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Focus Engage parents in their student’s success Develop volunteer opportunities and create traditions Cultivate new donors Support recruitment and retention efforts
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Key Successes & Activities Creative tool box Monthly parent newsletter since October 2011 Website Data Collection: Sign up / parent recruitment at Navigate, Move-In Day Postcards designed, ready to print Phone and email connection via Office of Parent Services
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decal
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Lessons Learned 500 parents signed up for newsletter, mostly parents of first-year students – Expanding our area of influence, as most are from outside Chatham County Office of Parent Services connects parents with questions to a real person
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Future Activities Short Term Postcard mailing to 7,000 existing parents Recruiting parents at fairs and Armstrong receptions across the state Sign up and activities at Move-In Day & Navigate Longer term Parent gear at bookstore Alumni/parent sendoffs for new students Reception & activities during Celebrate week
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Budget Printing 10,000 postcards to mail $ 400 Postal processing & Postage 2,000 Additional 5,000 postcards & sign up sheets for recruiting 330 Decals 800 Website creative writing 800 Other giveaways 600 Total $4,930
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