1. Using Social Media to Promote Your Digital Titles NCLA 61 st Biennial Conference, October 21, 2015 Julie Raynor Facilitator of Digital Download Services and Programs High Point Public Library

2. What will we cover today? What: The social media platforms that were used How: Examples of content we share on social media Why: Connect readers to our digital and print collections Lessons Learned

3. DIGITAL READERS

4. Facebook Promote Special Events on Your Timeline OR Notices about Service Outages or Updates

5. Facebook “Recipe-a-Day” Big Library Read promotion You’re suddenly glad you attended that webinar when…

6. Facebook Create Collection Lists in Notes

7. Library Website Highlight new digital collections “What’s New…” Popular Destinations Upcoming Events

8. Provide links to digital formats in library catalog (Use APIs) Provide link to vendors on Catalog page (TLC users) Library Catalog

9. Word-of-Mouth Works! Keep track of who you help, especially the enthusiastic users! Create email lists and send targeted messages…Plan, Plan, Plan (Constant Contact) Send messages regularly o New digital features/titles o Holiday promotions o Upgrade notices

10. Our Constant Contact Email Lists Email Marketing Service Outage Message

11. Announcement of new digital service Email Marketing Provides great feedback

12. Subject Guides LibGuides o More common in academic libraries, but can be useful for public libraries o Discoverability of digital and physical collections o A virtual presence for special library displays or events

13. LibGuide used to highlight collection

14. LibGuide used as a “help” guide for a digital service

15. LibGuide used to promote a special library event

16. Online Book Club Goodreads Good platform to use (established community of readers and authors) Also a virtual presence to highlight library displays/events Easily customizable Connect with readers who don’t have time to come to a monthly book club meeting

17. It was a good idea at the time… Physical Version of Digital Formats Very time consuming with not much result to show from it

18. It was a good idea at the time… Looking for but don’t want to wait on the Book on CD? Download this popular title exclusively from the OneClick Digital Audiobook Collection: The King’s Curse by Philippa Gregory Go to: http://highpointnc.oneclickdigital.com/ Shelf Signage Connecting Books on CD to eAudio titles Download this Current Bestseller with little or no wait from the OneClick Digital Audiobook Collection Go to: http://highpointnc.oneclickdigital.com/ Good idea, but not consistently done, so not effective

19. TBA (to be attempted)… Pinterest o Started, but need to plan the focus and mission Next Big Project? o Create video tutorials Tumblr, Instagram, Spotify, etc. o Do they fit with our community?

20. Keep trying different approaches Monitor circ. statistics Be consistent, creative and current Enlist a team of people to help Use every resource available

21. What Has Worked for Your Library?

22. Links to Our Pages Facebook Page: https://www.facebook.com/HighPointPublicLibrary https://www.facebook.com/HighPointPublicLibrary Library Website: http://www.highpointpubliclibrary.com/ http://www.highpointpubliclibrary.com/ Library Catalog: http://hppl.tlcdelivers.com:8080/ LibGuides: http://highpointpubliclibrary.libguides.com/ http://highpointpubliclibrary.libguides.com/ Goodreads Book Club (HPPL Online Readers) : https://www.goodreads.com/group/show/152127- high-point-public-library-online-readers

23. Thanks! Julie Raynor Facilitator of Digital Download Services and Programs High Point Public Library julie.raynor@highpointnc.gov Sponsored by: Technology & Trends Round Table Join today if you’re not a member! Stop by our Informational Table and “Spin to Win” a Prize!