1. Digital Marketing Sandwich Front end acquisition system - a Lead Page To generate new prospects Vanity – blog website Build trust be an Expert Back end marketing system – auto responders Build relationships and your client base Copyright of Optimum Fitness Software 2010

2. Ideas for a Lead Page... Need to develop an “Irresistible Offer” Who is your ideal customer? What are their problems, issues, concerns? What advice can you give them? Practical advice Specific Educate Prove a point Tell a story Copyright of Optimum Fitness Software 2010

3. Structure for a Lead Page... [exclusive offer] [a guide to what's expected] [BIG Attention Grabbing Title] [sub title explanation of benefits] [Personal Address][Image of tips booklet] [Engaging text with benefits][Email data capture] [Call to action][Website “bling”] [Personal signature] http://sft.ofsoftware.biz http://sft.ofsoftware.biz Copyright of Optimum Fitness Software 2010

4. Sales Funnel Development Traffic Free entry level product Small manageable product/service Medium product/service Larger product/service Grand product /service Copyright of Optimum Fitness Software 2010

5. Relationship Roadmap Free product 1 click up sell Follow up Small Medium Large Back end Marketing System (Auto responder) Front End Lead Acquisition (Lead page) Blog/Website Copyright of Optimum Fitness Software 2010