1. 1 Communication Ethics I think that failures in ethics and integrity here are less excusable than errors in performance. - Frank Cary, Former Chairman IBM

2. 2 1. Why won’t we talk about it? n Fear of imposing morality on others n Not related to the bottom line n The “it depends” philosophy

3. 3 2. Basic Principles n Ethics can not be avoided n Ethics involves both motives and results n Ethics is a matter of: ä who ä what ä when ä where ä why

4. 4 3. Ethical Dilemmas n Secrecy n Whistleblowing n Leaks n Apology n Rumors & Gossip n Lying n Euphemisms n Ambiguity

5. 5 4. Controlling info. use n What information should be gathered? n How is the information gathered? n How is the information disseminated?

6. 6 5. Imparting the spirit n Corporate Culture n Organizational Policies n Individual Responsibility ä Discretion ä Relevancy ä Accuracy ä Fairness ä Timing