1. By: Johnray Winstead

2.  Indicate the function performed through the expending funds.rough  And identifies products and their source and differentiates them from all other products.productsourceproduct

3. Making an analysis help by creating a customers profile. That leads them to know what they want, needs & who they are.

4.  Kettleby Foods are a “Market Niche” a small part of an existing market. The “Market Leader” or the maintain existing market is Samworth Brothers: a family business producing quality foods.

5.  Market Penetration: Your Stomach; meaning what they sell is food, uses only the finest meat, fish and vegetables in its dishes to produce traditional British favorites.  New Product Development: they aim to only produce food that the Samworth family; meaning great quality food.  Branding: they have a name & a design.  Diversification: Kettleby is very diversed, they have products ranging from sandwiches, fresh salads, ready meals, cooked meals, pastries, desserts, and sausages.  SWOT Analysis: Strength- factories that is open 24 hours a day. Weakness- are customer complaints. Opportunities- there businesses develop bespoke courses that suit the needs of their people.

6. Yes to me there strategy meets there objective because for one reason there doing pretty good still making profit.

7.  Income Level: premium quality ready meals to an expanding market.  Social Class; British market

8. Autonomous Structure meaning this company has power of self gov’t. An independently company.

9. Being a New company to an organization Kettleby Foods only has 1%