1. Client Name > Insert market station branding here $XXXXXXX The Value Of Being Known Among Our Community Of ___________ Listeners

2. “Triggering Events” Stimulate Need But Whose Business Gets Chosen? The Brand. The One That Is Already Known “Known” Or Waiting To Be Found? Are You Known Before You’re Needed? If you could boil all of marketing science [down] to one simple principle, this is it: When a need arises, 80% of consumers pick a brand that already they’re familiar with. You need to be KNOWN!

3. How Do You Get Known?  Reach enough people with your message to make a real difference.  Reach them frequently. Only repetition can ‘brand’ your business to make it known before its needed.  Reach them consistently: Mindshare is fleeting. Maintain it or it will disappear.  Use compelling creative. Unimpressive (or bad) creative, including ideas, production, etc, will actually hurt your brand image. CONSISTENCYREACHFREQUENCYCREATIVE

4. Radio Will Get You Known Radio is the most cost-efficient media available. This allows you to brand consistently throughout the year. We reach more consumers than the average network affiliate and several times more than local papers and local cable. Our radio audiences are loyal and habitual. This enables us to deliver unparalleled frequency. Audio commercials work better. They are uniquely ‘intrusive’ and get noticed. They can brand with emotion, educate, or entertain. The smallest business in town can sound like the biggest company in its field. CONSISTENCYREACHFREQUENCYCREATIVE

5. The Value Of Being Known Among Our Listener Communities The _______ community of loyal listeners is xxx,xxx persons strong (Source: XXX Market Report, 20XX). This community will spend about $X.X Million on _______ this year! Would you like to win a large portion of this business? If you’re a known brand among this community, it is very likely that you will. That’s the Power of Radio. We’ll use our branding expertise to help you do it!

6. To Turn On Your Marketing Power: Business Office: 1234 Main Street, Suite 200 Poughkeepsie, NY 00055 202-555-1212 phone 202-555-1213 fax www. Jane Smith Certified Branding Consultant Jane.smith@cumulus.com 202-555-1212 x213 office 202-555-1213 fax 202-555-5454 mobile Insert market station branding here

7. You on You ____________________ ____________________ You on Them _____________________ _____________________ Them on Them _____________________ _____________________ _____________________ _____________________ Them on You _____________________ _____________________ _____________________ _____________________ Target Markets Gender Age M or F 18+ 21-39 40 plus Geography Ethnic AR WLR NLR CA B W H O Life style targets _________________________ Service and or products offerings or talking points mentioned __________________ ________________ Wh at makes you different? __________________ ________________ Current Activities and Monthly budgets Billboard __________ TV _______________ Cable _____________ Radio_____________ Direct mail_________ Outdoor___________ SEO______________ Social Media _______ Other Digital________ Earned Media_______ Signage ___________ Competitors _____________________________ _____________________________ Notes _____________________________ _____________________________ _____________________________ ________________________ 1620savoy.com