1. SESSION #7 With New York Times Best-Selling Author Peggy McColl http://PeggyMcColl.com1

2.  Overview - This Class  Writing effective copy – because if your message isn’t delivered in the right way, your chances of success are greatly diminished! (This lesson both reviews and builds on what we covered in Phase 1, Class 3.)  Open Q & A http://peggymccoll.com2

3.  Where is “Copy” Used  Opt-in Pages  Front Page of Your Website  Sales Pages  eMail content  Sign up Forms  Order Forms http://peggymccoll.com3

4.  The Purpose  To get people to take action Sign up Register Order Take the next step Tell another Tell many others Promote you Buy http://peggymccoll.com4

5.  On Your Website  Where would you use copy? http://peggymccoll.com5

6.  What Should You Have An Opt in A BIO Products Services Special Offers Freebee/Giveaway/Gifts http://peggymccoll.com6

7.  What SHOULDN’T You Have  Boring Material  Too much detail on the front page  Confusion  All text and no images  Anything that insults or is inappropriate http://peggymccoll.com7

8.  Where can you start?  With one sales page!  http://BestSellerMegaMinds.com http://BestSellerMegaMinds.com http://peggymccoll.com8

9.  Your Website = a House  You can “add on” as you grow  Start with a “Design”  Build a Foundation  Construct with Quality http://peggymccoll.com9

10.  Standalone: http://DirtEasy.com http://DirtEasy.com http://peggymccoll.com10

11.  Optin Page: http://peggymccoll.com/goalsmadeeasy/ http://peggymccoll.com/goalsmadeeasy/ http://peggymccoll.com11

12.  An “Experts’” Generic Page BIOOPTINMEDIA SERVICESPRODUCTSCONTACT http://peggymccoll.com12

13. http://peggymccoll.com13 http://peggymccoll.com http://peggymccoll.com

14.  VERY IMPORTANT!  THINK LIKE A CUSTOMER http://peggymccoll.com14

15.  COPY FOR A LAUNCH http://peggymccoll.com15

16.  What do you need?  A product/service/offering (priced it, set up in shopping cart, ready to sell)  An eMail to send to Affiliates to get them on board  An optin page (if you are having a freebee) OR  A Sales Page  An eMail for you and/or Your Affiliates to Send  Auto Responders (if you are offering a FREEBEE) http://peggymccoll.com16

17.  Support Materials http://peggymccoll.com17

18.   www.GoalAchieversClub.com www.GoalAchieversClub.com http://PeggyMcColl.com18 We’re Going to “Walk” Through a Sales Page

19.  Heading http://peggymccoll.com19

20.  The Problem http://peggymccoll.com20

21.  Social Proof http://peggymccoll.com21

22.  Solves what? http://peggymccoll.com22

23.  What They’ll “Get” http://peggymccoll.com23

24.  Plus this * Real VALUE * http://peggymccoll.com24

25.  The “tools” http://peggymccoll.com25

26.  Big BONUSES http://peggymccoll.com26

27.  3 Payment Option http://peggymccoll.com27

28.  Sense of Urgency http://peggymccoll.com28

29.  Your Next Steps  Start with the outcome in mind  What do you want to create/offer?  What is your revenue model?  Create a web page / web site OR  Revise your website / revise your web pages  Study other “copy” pages and model them http://peggymccoll.com29

30.  2 Important Things to Remember  #1. You get one chance to make a first impression  #2. It doesn’t matter how great a reach you have; and the total number of partners/affiliates sending out emails for you IF your “copy” isn’t effective. CREATE GREAT COPY that will convert prospects into buyers. http://peggymccoll.com30

31.  http://PeggyMcColl.com31 QUESTIONS?