1. Climate East Midlands Module 6 Climate change messages How to effectively communicate climate change to your constituents

2. Climate East Midlands 2 Overview Introduction Principles of communication How your constituents can cut carbon emissions Examples Signpost to the experts

3. Climate East Midlands 3 Introduction 80% of people believe climate change is having an impact on the UK right now But 40% are doing nothing to reduce energy use You have the power to change this! Help people relate larger issues to things they can see taking place in their communities

4. Climate East Midlands 4 Principles of communication Be confident about man-made climate change Be bold about being local Speak to people as members of a community Make the issue real Live in the now and promote a new normality Be fresh and playful

5. Climate East Midlands 5 Examples

6. Climate East Midlands 6 Examples

7. Climate East Midlands 7 How can your constituents save energy? No cost measures:Savings: Don’t overfill the kettle£7.10 per year Turn appliances off and avoid standby£36.59 per year Switch off lights when not needed£7.10 per year Wash clothes at 30 ˚C £11.30 per year Turn the heating down 1˚C£57.35 per year £££ saved£119.44 per year Carbon saved519 kg per home

8. Climate East Midlands 8 How can your constituents save energy? Low/medium cost measures: Energy efficient lights and appliances Insulation – loft, cavities, draughtproofing Fit thermostatic radiator valves

9. Climate East Midlands 9 Other options for saving carbon Walk, cycle or take public transport instead of using the car Purchase ‘green’ electricity Install renewable technologies on homes/businesses Cut food miles – promote local food Do a home energy check

10. Climate East Midlands 10 Signpost to the experts Energy Saving Trust - www.energysavingtrust.org.uk www.energysavingtrust.org.uk –Advice Centres: 0800 512 012 Energy suppliers Domestic Energy Efficiency Advice Code of Practice - www.goodenergyadvice.org.uk/ www.goodenergyadvice.org.uk/ Funding: –National schemes –Utility providers - Carbon Emissions Reductions Target (CERT) –ADD INFO ABOUT ANY LOCAL FUNDING