1. BA390 - Marketing The Macro Environment: Population Pyramids Chapter 4

2. Environmental Changes/Challenges u Consumer market structure –population age distribution »population pyramids

3. Population by Age and Sex – 1950 Nebraska

4. Population by Age and Sex – 1960 Nebraska

5. Population by Age and Sex – 1970 Nebraska

6. Population by Age and Sex – 1980 Nebraska

7. Population by Age and Sex – 1980 Oregon

8. Population by Age and Sex – 1990 Oregon Gen “Y” Gen “X”

9. Environmental Changes/Challenges u Consumer market structure (continued) –population age distribution »population pyramids u age of buyers u age of retail salespeople u geographic differences u the ability to “see” the size of your market before they begin to purchase

10. Environmental Changes/Challenges u Consumer market structure (continued) –population age distribution »birth rates u crude b-r (# births/population)

11. Environmental Changes/Challenges u Consumer market structure (continued) –population age distribution »birth rates u crude b-r (# births/population) u general fertility rate (#births/population women )

12. Environmental Changes/Challenges u Consumer market structure (continued) –population age distribution »birth rates u crude b-r (# births/population) u general fertility rate (#births/population women )  age-specific birth-rate (  ((#births women age )/(population women age )))

13. Environmental Changes/Challenges u Age-specific birth-rate Births per thousand women Cohorts 1960 1970 1980 1996

14. Environmental Changes/Challenges u Geographic Differences –1994 Population summary for Oregon* »persons/square mile u average is 32 (US is 74), Multnomah is 1424, Wash is 500, 7 counties > 3/sq. mile »eight most populated counties on I-5 corridor -- 2.2 million people, 71% of ‘94 population »1/2 of 36 counties are east of Cascades, but contain only ~400,000 people, 13% of population (same % as 1980) * Information from Center for Population Research and Census, Portland State University, http://www.upa.pdx.edu/CPRC/sum1994.html