1. Description of Target Consumer
Market Analysis
Market Statistics
Industry Name:
Mental Health Services
Annual Industry Sales:
$24 Billion
Description of Target Consumer
Demographics
Geographics
Guardians of children
Ages 10-21
Hartford County
Psychographics
Buying Patterns
Grieving/
mourning stages
Depressed
Anger issues
Guardians that’re willing to spend their money on the mental health of their child
Total Population
Target Market Population
898,000
Market Size
(based on
survey)
Target Market Size
205,600
Counsel til’ Closure is in the Mental Health Services Industry and Americans spend $24 Billion on this industry every year. I target the guardians of children ages 10-21, that are in the grieving and mourning stages, are depressed, and have anger issues. Buying patterns are the guardians that are willing to spend their money on the mental health of their child. The total population of Hartford County is 898,000 people and my target market population is 205,600 people. I predict that I will get the attention of about half a percent of my target market within the first year.
1,000

2. Description of Target Consumer
Market Analysis
Market Statistics
Industry Name:
Hair Care Services
Annual Industry Sales:
$41 Billion
Description of Target Consumer
Demographics
Geographics
Young women/men
years old
African American
Hartford County
Psychographics
Buying Patterns
Likes to have an all natural look
Willing to spend whatever it takes to get the look and not have chemicals in their hair
Total Population
Target Market Population
898,272
Market Size
(based on
survey)
Target Market Size
My business is Unruly Kurly, Unruly Kurly would fall in the industry of hair care services, Americans spend about $41 billion on this industry I started with the Hartford county and brought it down to 110,000 because I found out that was the amount of young colored women/men that were between the ages of I believe that I would capture the eye of at least 10% of these people.
110,000
11,000

3. Description of Target Consumer
Market Analysis
Market Statistics
Industry Name:
Sports & Recreation
Annual Industry Sales:
$43 Billion
Description of Target Consumer
Demographics
Geographics
Young Adults or Teens from the age of 14-18
Hartford CT
Psychographics
Buying Patterns
Teens who want to play flag football and have never tried it.
Purchase one membership for a season.
Total Population
Target Market Population
124, 500
Market Size
Target Market Size
Pharoh : top box
Luis: Target market size
Pharoh: Demographics chart
6,225
311

4. Description of Target Consumer
Market Analysis
Market Statistics
Industry Name:
Snack Production
Annual Industry Sales:
$35 Billion
Description of Target Consumer
Demographics
Geographics
Male
Female
Ages 13 and over
New Britain, CT
Psychographics
Buying Patterns
Those who have a sweet tooth
Those who have little time
Willing to spend money for dietary purposes
Total Population
Target Market Population
73,200
Market Size
(based on
survey)
Target Market Size
Sweet tooth to go is in the snack production industry and Americans spend $35 billion dollars on this industry every year
CONCENTRATE ON ABOUT 3% OF OUR TARGET MARKET FOR THE FIRST YEAR
WE CONCENTRATED ON NEW BRITITIAIN CT AND CONCINTRATED ON THOSSE 13 AND OVER who have little or no time like desserts
61,190
1,835

5. Description of Target Consumer
Market Analysis
Market Statistics
Industry Name:
Candle Manufacturing
Annual Industry Sales:
$2.3 Billion
Description of Target Consumer
Demographics
Geographics
• 95% female
• 25 to 65 years old
• Middle to high income
• Connecticut
Psychographics
Buying Patterns
• Allergies/skin sensitivities
• Enjoy interior design
• Creative
• Increase during holidays because 35% of candles sales go up during holidays
Total Population
Target Market Population
3,600,000
Market Size
(based on
survey)
Target Market Size
600,000
Selma A: So Scentsational is in the Candle Manufacturing business and Americans spend 2.3 billion dollars on it yearly. We decided to focus our sales in Connecticut which has a population of 3.6 million people. As the chart shows, we defined our target market as mainly females aged 25 to 65 who have a middle to high income in the Connecticut area which makes 600,000 people in our target market population. Our market size is roughly 1,500 people which we figured out by concentrating our marketing and sales efforts on about a quarter of a percent of our target market.
1,500

6. Description of Target Consumer
Market Analysis
Market Statistics
Industry Name:
Video Game
Annual Industry Sales:
$10 Billion
Description of Target Consumer
Demographics
Geographics
Gamers
Ages
Middle to High income
Online
(in the U.S. primarily)
Psychographics
Buying Patterns
People who are interested in competitive gaming
Twice a month
Total Population
Target Market Population
280 Million
Market Size
(based on
survey)
Target Market Size
The video game industry does 10.5 Billion dollars in revenue each year. 280 million people in the U.S. have access to the internet and 55 million of those people would consider themselves as gamers. Since my target market size is so big I choose a realist number for my market size.
55 Million
2,000

7. Total Population of targeted geographic area Target Market Population
Market Analysis
Market Statistics
Industry Name:
Linens Industry
Annual Industry Sales:
$11 Billion
Total Population of targeted geographic area
Target Market Population
3,574,097
Market Size
Target Market Size
Description of Target Consumer
Demographics
Geographics
Military families (Parents)
Connecticut
Psychographics
Buying Patterns
Helps military families (more toward children) deal with stress
Willing to buy a personal gift for a family member for comfort
My business belongs to the Linens industry. The annual industry sales are $11 billion. My demographics are military families. My geographic is Connecticut. My psychographics deals with military families to help them with stress. My target market are people willing to buy gifts for a family member to help them cope with the stress of a parents deployment. My target market size starts off in Connecticut with a population of about 3.5 million people. My target market population would be the parents that are paying for my hero hug pillows but the secondary target market would be the children of Connecticut which is about 10,000 military children. 10% of my target market population is 1,000 children, within my first year about 1,000 will know of me within that year.
10,000
1,000

8. Description of Target Consumer
Market Analysis
Market Statistics
Industry Name:
Sports Coaching
Annual Industry Sales:
$5 Billion
Description of Target Consumer
Demographics
Geographics
Adults
Ages 20-70
Can’t swim or want to learn to swim better
Hartford, CT
West Hartford, CT
Psychographics
Buying Patterns
Afraid of drowning
Want to learn to swim
Adults willing to pay for quality 1-on-1 swim lessons and want to get over their fear of the water
Total Population
Target Market Population
188,000
Market Size
(based on
survey)
Target Market Size
102,000
Sink or Swim is in the sports coaching industry and Americans spend $5 Billion annually. Sink or Swim is in the service of providing swimming lessons. My target market is adults of ages who live in the Hartford county area. Who focus on personal health and lessons, who pay for items and lessons to help them stay fit.
My total population is from the west hartford and hartford area. Which is 188,00 people.
I took 54% of the Total poplulation to get my target market population of 102,000 and took half a percent to get my market size.
my market size is 508.
508

9. Description of Target Consumer
Market Analysis
Market Statistics
Industry Name:
Health Supplement Industry
Annual Industry Sales:
$6 Billion
Description of Target Consumer
Demographics
Geographics
Ages between 22 and 45
Males and females
Connecticut
Psychographics
Buying Patterns
Desire to be healthy
Tired of poisoning their bodies
Consumers gain headaches
Willing to spend money on all-natural products
Total population of targeted geographic area
Population of target market
3, 580, 709
Market size
(based on
survey)
Target Market Size
19, 709
600