1. Brand Semiology Session Two

2. Culture Beliefs – The CEO/ME – The senior management team – The employees Values – The products/services – The customer – The staff – Internal politics CEO Senior manager Middle manager Staff Middle manager Staff Senior manager Middle manager Staff Senior manager Middle manager Staff Senior manager Middle manager Staff

3. Myths and legends History of the organisation Stories about the leader Things that attach status to the organisation

4. Ethos Expectations – of the product or service – of the staff – of the management Commitment – action that will be taken in a range of situations

5. The Power of Images Shapes Objects Colours

6. Presentations

7. Brand analysis

8. Assignment The Supermarket Challenge Research the supermarket you have been assigned and create a report covering the headings given on the assignment sheet. Work with your group to create a comparison for presentation at the next session.

9. How to succeed Involvement Interaction Exploration Independent thinking Cooperation Collaboration Preparation Classroom activity Assignments Team work Presentations Examination