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Published byFerdinand Marshall Modified over 9 years ago
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www.paperhint.com
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Cell-1 Stars Cell-2 Question Mark Cell-3 Cash Cows Cell-4 Dogs www.paperhint.com
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Star represent the best long-run opportunities like growth and profitability in the company’s portfolio. These businesses require huge investment to maintain and expand their market share. www.paperhint.com
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These businesses are saturated, mature markets with intense competition and low profit margins, because of their week positions. Well-managed dogs can be useful component of a business portfolio. www.paperhint.com
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These businesses have strong position and minimum investment requirements for growth. These businesses often generate cash in excess of their needs. www.paperhint.com
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These businesses has considerable apple because of their high growth rate yet present questionable profit potential because of low market share. www.paperhint.com
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