2. Tablet Growth= More Rapid than Smartphones, iPad=~3x iPhone Growth

3. Most used computing device Business Insider iPad Usage Survey 2012

4. Tablet Shipments= Surpassed Desktop PC’s & Notebooks in Q4:12, <3 Years from Intro

5. iOSAndroid New problems iOS has never supported Flash and as of August 2012, Adobe stopped development on Flash for Android

6. New problems Because Apple restricts the IDFA to native apps, the only comprehensive approach to intelligent browser delivery and engagement measurement is through fingerprinting

7. Desktop usage peaks at work Tablet usage peaks during leisure time OPA: A Portrait of Today’s Tablet User Wave II, June 2012

8. Responsive Design is a great FIRST Step

9. The Most Lean-Forward Publishers Present content specific to each device