1. DESK RESEARCH - LITERATURE -

2. Literature = Texts, on- or offline This course concentrates on the classic version: BOOKS & ARTICLES

3. Research – 3 different types  Random Search - Following an idea or hunch - For idea phase or if reaching a stand still

4. Research – 3 different types  Chain Search - Start with a good text (ie recommended) - Harvest new texts from bibliography - Harvest search terms from texts for the >>>

5. Research – 3 different types  Systematic Search - Combining search terms to find new texts within related subjects - Use academic/valid sources not just Google

6. ’classic’ literature types:  Books: Online /digital – ie Google Books Print: BAAA library (SearchRenewReserve) Print: Bibliotek.dk (DK library books)  Articles: Academic, trade or media

7. ’classic’ literature types: Trade or media  Popularized or abridged versions of scientific research Media coverage of.. Everything  Infomedia > Danish media Bibliotek.dk > Articles > Danish media/trade In your home country (?)

8. ’classic’ literature types: Academic articles  Information on studies/ research  EBSCO (marketing, management, communication) Videnskabeligeartikler.dk Google Scholar (+ thesis/reports)

10. DO NOT ASK THE ORACLE Take control of research, using these simple rules:  Use individual terms in the search field, not sentences  Think in synonyms  Beware of age/relevancy  Beware of sender/validity

11. DO NOT ASK THE ORACLE Take control of research, using these simple tools:  Combine synonyms in brackets, divided by OR  Put phrases in quotation marks  Check the database’s advanced search: limitation tools, media types, thesaurus?

12. Focus on the words - Search Matrix P R O B L E M S T A T E M E N T Focus 1Focus 2Focus 3Focus 4Focus 5 synonym1 synonym2 synonym3

13. Focus on the words - Search Matrix  Combine chosen foci/synonyms in databases  Keep track of results  Keep track of time/search dates Focus 1Focus 2Focus 3Focus 4Focus 5 synonym1 synonym2 synonym3

14. AND STAY CURIOUS