1. WHO TO MAIL TO

2. WHY MAIL? Look What the Top 2 On-Line Companies in the World are Using “If You Want To Succeed- Look At What Everyone Else Is Doing and Do The Exact Opposite” Earl Nightingale

3. TOP 5 REASONS PEOPLE RENT 1.NEW TO THE AREA 2. DON’T HAVE ENOUGH MONEY FOR DOWNPAYMENT AND CLOSING COSTS 3.HAVE HAD PAST CREDIT ISSUES INCLUDING A BANKRUPTCY OR FORECLOSURE 4.THINK IT’S TOO HARD TO QUALIFY FOR A MORTGAGE LOAN 5.THINK THEY CAN’T AFFORD A MORTGAGE PAYMENT

4. YOUR RENT WILL GO UP !

5. Why People Rent and How to Address Each of Their Issues So They Immediately Turn Into New Loans -5 reasons people rent and why it’s important to know -What is the average loan in your area - What is the Rental Rate At This Project -Is It full? Example- average sales price 250,000 You want a community that rents for 1300-1700

6. Which Apartments To Target -How to know which apartments to target -Secret Resource for getting a list you can mail to over and over again with ever needing to rent a list - The way to address your postcards and letters so you never need to know who is currently living there.

7. How To Find Them THERE ARE 3 SIMPLE METHODS 1. Go On-Line www.rent.com www. Apartments.com www.ApartmentFinder.com www.ForRent.com www.ApartmentGuide.com www.rent.com www.ApartmentFinder.com www.ForRent.com www.ApartmentGuide.com

8. How To Find Them Method 2: Get in your car and drive to the large complexes that are within 3 -5 miles of your office - Write Down BLDG/Street/Units Remember- We Want Them To Rent for An Amount Comparable to Proposed Mortgage

9. How To Find Them USE MY SECRET TOOL You can hire Someone In The Phillipines or elsewhere to compile this list for $1-$2.00 /hr. Given them the name of the complex and website address and they will compile it for you. Give them the street addresses and how each bldg is set up and let them compile the datbase.

10. SAMPLE DATABASES

11. SAMPLE APARTMENT COMPLEX THIS WAS TAKEN FROM THEIR SITE

12. The Carriage Hill Databas

13. RECAP -Find The Apartments COMPLEX that rents for an amount comparable to a mortgage in your area. -Compile ( or have compiled) a database of each unit - DO NOT WORRY ABOUT WHO LIVES THERE!