1. Sponsorship Proposal
Mehfil – An evening with Hariharan and his soulful Ghazals
A Liquid Air Events Pvt. Ltd initiative

2. Content Hariharan – A singer par excellence Event Details
Why your brand?
Target Group
Media Plan
Sponsorship options
Sponsorship benefits
Discussion

3. Hariharan – A singer par excellence

4. High Culture, Harmonies and Hari
Hariharan’s range is spread across all major Indian languages and genres and his fame and position as a vocalist is non parallel
Loves to experiment with all forms of music, composers and styles, which we may say, straddling of cultures with remarkable ease is his forte
With over 30 solo music albums to his credit, being a winner of 2 national awards, being honored the Padma Shri in the year 2004, he has done some fabulous work in the music industry from Frenetic Rock and Pop, to his select branded work with A.R Rahman, Ghazals being his favorite genre

5. High Culture, Harmonies and Hari
As a playback singer, he has sung in Hindi, Telegu, Tamil, Malayalam, Kannada, Marathi as well as Bhojpuri films
With his curly mane and endearing visage, Hariharan carries his audience along with his heartfelt melodies and sparkling concerts
While remembering his popular numbers, few flash across instantly; Kitni Baatein (Movie: Lakshya), Yun hi Chala Chal (Swades), Tu hi Re (Bombay), Hum Saath Saath Hai (Hum Saath Saath Hai), Jhonka Hawa Ka (Hum Dil De Chuke Sanam), Sa Ni Dha Pa (Colonial Cousins) and many others

6. Event Details Venue: Shanmukhananda Hall, Sion, Mumbai
Capacity: 2768 seats
Date: 28th November, 2015
Time:7-10 pm

7. Why should your brand sponsor this event?
This evening will comprise of the beautiful Ghazals of Hariharan combined with many of his all time classics
By sponsoring this event, your brand will be able to target the youth & the middle aged professionals along with the senior citizens all alike, true fans of Hariharan and his elegant voice
Your brand shall be able to market its products and services at the venue through hoardings/standees/Television Commercials/logo presence as well as an extensive logo presence and mentions in our exclusive media plan, which shall precisely target professionals & corporates from all segments across Mumbai

8. Target group
Ghazals, Indian classical & fusion music lovers & followers
Hariharan’s fan club
Professionals, corporates and celebrity artists who always look for different avenues as far as FMCG, banking, and other products are concerned
Live concert attendees, with a rich & fine taste in music

9. Our prospective media plan
Media Partner for press releases: Times Group/Bombay Times/HT Café
Print Ads: (Colored & B/W) Across all leading newspapers
Online Marketing:Microsite, Social Media Marketing, BuzzinTown, Times City, Burrp, BookMyShow, Gigs.eightoctaves.com, India Forums, Nearify.com, Bombay Smiles
Outdoor Media Partner: Bright Outdoor Media Pvt. Ltd
Ticketing Partner: BookMyShow

10. Title sponsorship Naming rights to the event
Special honor to the Board of Directors and their guests (clients)
Prominent logo presence across the entire media plan executions as well as at the venue, on the main banner and standees, as well as a special mention in all the media articles
VVIP passes to the BODs and their clients (50)
Special meeting can be arranged with the performing artists, along with an opportunity to click pictures on the stage, along with the family while gifting them momentos
Sponsorship amount: 7 lakhs

11. Associate sponsorship
Special honor to the BODs
Logo presence across all media platforms as well as at the venue
A special mention in the press releases
VIP passes to the event (20)
Sponsorship Amount: Rs. 4 lakhs

12. Support sponsorship Special honor to the BODs
Logo presence at the venue in standees, backdrop
VIP passes to the event (15)
Logo presence in the print ads
Sponsorship Amount: Rs. 1.5 lakh

13. Some of our previous associations

14. It would be our privilege to have you on board as our prestigious sponsors!

15. Discus
Discussion