1. Wilson 10 B

2. Kinds of Elections  General election – choose the candidate who will hold office  Primary election – choose candidate to run for office Closed primary – limited to already registered party members Open primary – voters choose the party ballot they want to vote Blanket primary – voters may vote for candidates from both parties Runoff primary – second vote if no one wins first primary

3. Primary Campaign  Ideological Voters  Media attention  Mobilization Donors Volunteers Caucus ○ Iowa is first ○ Frontrunner in media ○ Dem = liberal ○ Rep = conservative

4. General Campaign  Advertising  News interviews  Debates Debates  Internet  Issues Positional = differences between candidates Valence = similarities, trust of public ○ symbols, image, center, slogan, theme

5. Difficulty  TV spots– more valence, biggest part of name recognition  Visuals – interviews, news headlines, free, credibility with voters, “trackers”trackers  Slip of the tongue  Flip-flop  Gaffe Gaffe

6. Resolution  Preference for visuals  Resort to stump speeches  Rely on surrogates  Value of the debates  Direct mailers Narrow casting Targeted  Professional consultants