1. Test, Test, and Test Some More Julie M. Davis, PhD Director of Web Development, Clarkson University Image Courtesy of Shutterstock

2. “You can use an eraser on the drafting table or a sledge hammer on the construction site” - Frank Lloyd Wright Image Courtesy of Shutterstock

3. What we are going to talk about What to test? When you should test? How do you get testing subjects? Asking the right questions to make accurate decisions. Image Courtesy of Shutterstock

4. That really depends… Where are you in the life-cycle of your site? How do you decide what to test? Image Courtesy of Shutterstock

5. What do you test - Redesigning Wireframe low-fidelity versions of your site Page layout Interface elements Navigation Functionality A high-fidelity site prototype Visual layout Interface design Logical Flow Behavior Alpha and beta versions - pre-launch/launch status User Experience Navigational flow Feature functionality Image choice Image Courtesy of Shutterstock

6. Wireframe Testing – Questions? Where would you find [X]? If you could move one thing what would it be and where would you move it? What is this site about? What three things do you expect to find on a page like this, can you find them? Did you have any difficulties? What features are missing? Perform A/B testing of image placement Wireframe Testing Focus Reminder Page layout Interface elements Navigation Functionality Image Courtesy of Shutterstock

7. Prototype Testing – Questions? What is your first impression of the homepage? Look at the site for 5 seconds, now look away, tell me what you think of the site? If you clicked on this [element] what do you expect it to do? Where would it take you? Do you trust this site? Do you think it is professional? Is there anything you would change? What did you like about the website? Prototype Testing Focus Reminder Visual layout Interface design Logical Flow Behavior Image Courtesy of Shutterstock

8. Alpha/Beta Site– Questions? If you clicked on this [element] what do you expect it to do? Where would it take you? Alpha/Beta Focus Reminder User Experience Navigational, feature functionality, image choice Image Courtesy of Shutterstock

9. Who, What, Where and How WireframePrototypeAlpha/Beta How many?5-20 users 5-10 users WhyFocus on layout & functionality Focus on visual elements & navigational flow Focus on user experience & problem solving WhenEarly in the process before design After wireframes but before coding begins Pre-launch/launch How oftenOnceIterativeAt least once MethodOnline/Onsite Onsite WhoDemographic audience/site users Site users Image Courtesy of Shutterstock

10. That really depends… Where are you in the life-cycle of your site? How do you decide what to test? Image Courtesy of Shutterstock

11. What do you test – 6 months+ Problematic Areas Google Analytics Search Results New Features/Elements you want to add Features/Elements you want to move or remove User satisfaction Image Courtesy of Shutterstock

12. That really depends… Where are you in the life-cycle of your site? How do you decide what to test? Image Courtesy of Shutterstock

13. What do you test – About to Redesign Problematic Areas Google Analytics Search Results New Features/Elements you want to add Features/Elements you want to move or remove User satisfaction Image Courtesy of Shutterstock

14. Enticing Participants Onsite Testing Current Students Employed Incentivized (t-shirts, food, experience) Non-incentivized (just ask) Perspective Students Incentivized (t-shirts, food, experience) Online Testing Demographic audience Image Courtesy of Shutterstock

15. Usability Testing Tools Wireframe Testing Axure Balsamiq Cacoo FlairBuilder Gliffy HotGloo iPlotz Lovely Charts Lucid Chart MockFlow Mockingbird Mochup Builder Mockup Tiger OmniGraffle Pencil Project Power Mockup Simulify Wireframe Sketcher Wireframe Sketcher Prototype Testing Axure DesignerVista ForeUi Justinmind Keynotopia Lumzy Protoshare Proto.io SketchFlow Alpha/Beta Testing Morae UsabilityHub AppSee UsersThink UsabilityTools UserTesting Trymyui Plus Many Many More Image Courtesy of Shutterstock